Guides
From the fundamentals to your first campaign
Learn how gamification works, how referral costs add up and how to connect campaigns to product outcomes. Then build your plan in the interactive guidebook.
Before you build
Three questions worth asking
- What should people do?
Start with a meaningful product action.
- What counts as progress?
Define the event and the requirements.
- When does the reward arrive?
Make the incentive match the outcome.
The essentials
What is gamification infrastructure?
A practical guide to the events, rules, progress and rewards behind quests, streaks and leaderboards. Use it to assess what your product needs to build or buy.
Read the guide
Referral program economics: the cost arrives with the outcome
Understand when referral rewards become a cost, which actions should qualify and how to compare acquisition channels. Includes research and a worked example.
Read the guide
Build a revenue engine around your product with Claimr
Connect gamification, competitions, referrals and user intelligence to deposits, trades and paid actions.
Read the guide
Make the next move
Plan your first campaign with Claimr
Choose the action you want users to take. We'll show you how to connect tasks, progress and rewards inside your product.