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Practical ideas for lasting engagement
Explore campaign design, referrals, retention and Web3 participation. Each article connects a growth question to decisions you can test.
From the Claimr team
Choose an action worth measuring
Explore how product experiences, referral programs and user signals connect. Take a useful idea into your next campaign.
Featured article
Five Web3 gamification experiments worth running
Test task relevance, progress, competition and rewards against useful product behavior. Five experiments with a clear measurement plan.
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9 articles
Five Web3 gamification experiments worth running
Test task relevance, progress, competition and rewards against useful product behavior. Five experiments with a clear measurement plan.
When a completed task becomes a useful contribution
Define what a contribution changes, how it is verified and when it earns a reward. A practical framework for Web3 campaign rules.
A reward program starts with the qualifying action
Design a crypto reward program around eligibility, progress, reward timing and a spending limit. Includes an illustrative campaign budget.
After the token launch, give users a next step
Diagnose post-TGE drop-off across claims, activation and repeat use. Find the broken step before committing to another reward campaign.
Measure retention at the moment users return
Define a return event, build comparable cohorts and measure use beyond the reward window. Includes a worked Web3 retention example.
Wallet scoring and the cost of getting eligibility wrong
Use wallet signals to inform reward eligibility. Compare false positives, review costs and qualified outcomes before expanding a scoring rule.
Onchain quests and airdrops serve different jobs
Choose between reward distribution and guided product tasks. Compare qualification, participant effort, costs and the journey after a claim.
Six growth experiments with a decision at the end
Turn AI, community, personalization and gamification into specific product growth tests. Define the change, outcome and decision before launch.
Onchain adoption starts with a completed journey
Measure payments, tokenized product access and automated activity through completed journeys. Separate transactions, participants and repeat use.
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