Use product events to guide onboarding and adoption
Configure campaigns around trial milestones, feature use, account progress and customer referrals. Deliver them through the Widget or your own interface.
The problem
Trials convert on their own timeline, or they don't convert at all
Most SaaS products have no structured way to guide trial users toward activation, and no systematic way to turn happy customers into a referral channel.
How Claimr solves it
Structured onboarding, feature adoption and referral tracking
Claimr's pre-signup achievements start engagement during evaluation, quests guide trial users to activation and referral tracking turns advocates into a measurable acquisition channel.
The typical SaaS user lifecycle Claimr tracks
Relevant architecture
Pre-signup achievements
Start engagement during trial evaluation, before full signup.
Onboarding quests
Structured, rewarded paths to first value.
Feature adoption tracking
Turn underused features into trackable, rewarded milestones.
Referrals
Track and reward customer-led acquisition.
Segmentation
Group trial users and customers by activation stage or plan tier.
Automation
Trigger nudges or CS outreach automatically based on activity.
Example campaign rule
Nudge trial users who haven't reached activation before the trial ends.
WHENTrial day = 10ANDActivation milestone incompleteTHENTrigger in-app nudgeANDAlert customer successCampaign examples
Trial-to-paid conversion
Guide trial users through the specific steps that predict conversion.
Feature adoption campaigns
Drive discovery of underused features tied to expansion revenue.
Customer referral programs
Turn satisfied customers into a measurable acquisition channel.
Champion identification
Surface power users worth nurturing into case studies or advocates.
Tracking sources
Product events, feature usage and referral activity feed a single per-account profile.