Connection alone
A meaningful first action
Give new participants a focused quest that leads into the product, not only into a wallet list.
Claimr for Web3
A wallet connection is just the start
Give people a clear path from discovery to meaningful participation. Connect supported onchain actions, community activity and referrals to progress they can see inside your product.
Protocols - consumer crypto apps - Web3 communities
Explore campaign ideasA journey inside your productIllustrative preview
From connected to involved
An example journey for a consumer crypto app
The meaningful action
Follow an introductory quest and discover what the app is for.
What confirms it
An eligible product task is completed through the configured tracking source.
Introductory quest progress
Sample campaign only - website exploration XP is separate
Start with the right goal
Understand the activity behind each wallet
A connected wallet is a starting point. The useful question is what the participant does next, and which signals the campaign can actually verify.
One score decides everything
Context plus clear requirements
Use Wallet Score alongside supported actions and eligibility checks relevant to the program.
A reward with no next step
A reason to keep participating
Connect the first achievement to continued use, community contribution or a qualified referral.
Possibilities for Web3
Campaign ideas for Web3 products
Illustrative starting points, not prebuilt campaigns or promised results. Confirm task coverage and eligibility before launch.
01
First-action quests
- The moment
- A participant has connected but has not used the core product.
- The experience
- Guide the required action and recognize completion with an achievement.
- What to measure
- Completion of the defined activation event
02
Holder challenges
- The moment
- A campaign has a supported token or NFT balance requirement.
- The experience
- Combine eligibility with a clear participation objective and visible progress.
- What to measure
- Eligible holders who complete the objective
03
Community competitions
- The moment
- A community needs a focused, time-bounded reason to contribute.
- The experience
- Use supported tasks, clear scoring rules and a competition that rewards the intended contribution.
- What to measure
- Qualifying contributions, not only entries
04
Ambassador referrals
- The moment
- Active participants want to bring others into the product.
- The experience
- Track the invitation through the referred user's qualifying action before a reward becomes eligible.
- What to measure
- Referred participants reaching activation
The building blocks
Connect the parts that fit the program
Start with the capabilities your journey needs. Add another layer when it helps the participant or the product goal.
Wallet Intelligence
Bring supported wallet activity and score conditions into a shared user profile.
Explore Wallet IntelligenceGamification
Make quests, challenges, achievements and competitions part of the same experience.
Explore GamificationReferrals
Connect who invited whom with the downstream behavior the campaign needs.
Explore ReferralsMake it work in your stack
Connect the signals, keep the experience yours
Start with the action you want to recognize. Then confirm the supported checks, account linking and delivery path.
- 01
Choose the supported check
Confirm the network, asset and task type in the Web3 task documentation before designing eligibility.
- 02
Connect the participant
Link supported wallet context with the Claimr profile and the product or referral signals you need.
- 03
Show the next step
Deliver the campaign through the Widget or a custom interface, with clearly explained requirements.
Wallet Score is context, not proof of a unique person, freedom from abuse or financial reliability. A new wallet's limited history is not proof of bad intent.
Customer story · Early depositor engine
A points program connected to on-chain positions
Claimr built deposit tracking, daily pricing, points and referrals for a DeFi protocol across two chains. The largest 1% of depositor wallets contributed 68% of gross value.
Read the case studyAnonymous DeFi protocol · Phase-one deposits, July 2024-January 2025
- Estimated gross deposits
- ~$9.2M
All phase-one deposits valued with the program’s daily token prices. Includes repeat deposits.
How it’s measured for estimated gross deposits - Depositing wallets
- ~5,700
Distinct addresses with at least one recorded phase-one deposit across the two chains.
How it’s measured for depositing wallets
Customer story · Points to paid mints
Connect community growth to paid participation
Claimr brought paid NFT levels, qualified referrals and daily check-ins into one season. Two-thirds of minting participants completed more than one mint.
Read the case studyOne Web3 campaign · Season and later activity
- Repeat minters
- 67%
Share of minting participants who completed more than one NFT mint.
How it’s measured for repeat minters - Mint fees
- ~25 ETH
Mint fees recorded in the campaign export, before costs. Not net revenue.
How it’s measured for mint fees
Agree on success before launch
Track activation and repeat participation
Choose a fixed cohort and observation window. Keep eligibility, activation and continued use separate.
- Meaningful activation
- Participants who complete the defined product or onchain milestone, divided by the cohort eligible to attempt it.
- Return participation
- Activated participants who complete a qualifying action in the later observation window.
- Referral contribution
- Activated participants attributed to referrals, divided by all activated participants in the same cohort.
- Reward qualification
- Participants who meet every campaign requirement, with the reason for each eligibility decision retained.
These are measurement definitions, not Claimr performance benchmarks. Attribution, chain coverage and rule choices affect what the numbers mean.
Before the next move
A few useful answers
The right setup depends on the product, the supported signals and the experience you want to create.
Which networks and onchain tasks are supported?
Coverage depends on the task and integration. Check the current Web3 task documentation and confirm the network, asset, contract and event you need with Claimr before planning the campaign. Browse supported Web3 tasks
Does Wallet Score replace Sybil checks?
No. Wallet Score is one input for segmentation and campaign conditions. It does not establish identity, guarantee abuse prevention or prove that a participant is trustworthy. Use additional checks appropriate to the program.
Can a quest combine product, social and onchain actions?
Yes, where the required tasks and integrations are supported. Keep completion rules explicit. A social intent signal, such as opening an action, is not the same as verified completion, and some submissions need review.
Can referral rewards depend on later activity?
You can design qualification around supported downstream actions instead of rewarding an invitation or signup alone. Confirm the attribution and completion conditions for the program.
Does this preview connect a wallet or create a campaign?
No. It shows predefined examples only. Selecting a step does not connect a wallet, submit a transaction, create a campaign or issue campaign rewards. Website exploration XP is separate.
Make the next move
Plan your first Web3 campaign
Bring the product, the audience and the action that matters. We'll help map the engagement journey around them.