Gamification

Turn product actions into progress worth making

Use Claimr to turn onboarding, feature use, and repeat visits into quests, achievements, and competitions. Users see what to do next and what they earn along the way.

Try the example
Your productIllustrative example
User actionFirst project published
Claimr tracks the milestone
Getting started quest3 / 3

Every step complete

Achievement unlockedFirst project creator300 XP earned

The building blocks

A goal to reach, a milestone to keep

Quests guide the action. Achievements mark the milestone. Competitions give people a shared goal. Use them together or start with one.

Give users a goal

Quests & challenges

Give users clear steps to complete, from their first project to a recurring weekly challenge.

Create a workspacePublish a projectInvite a teammate
Recognize their progress

Achievements

Recognize a completed milestone with a badge that stays on the user’s profile.

First project creatorA milestone on your profile
Bring people together

Competitions

Rank eligible activity with leaderboards, tournaments, and seasons. You set the scoring and timing.

  1. 01Alex1,250 XP
  2. 02You1,100 XP
  3. 03Sam950 XP

Progress & loyalty

Connect points, XP, streaks, and tiers to continued participation.

Rewards

Offer perks, access, unlocks, or campaign rewards when users meet your conditions.

Feedback & participation

Include quizzes, polls, and community contributions in your program.

See it in action

Same mechanics, a different reason to play

Choose a product and try the sample actions. Watch a quest fill up, points add up, and an achievement unlock.

Choose your product

Help new users finish onboarding

Guide someone from an empty workspace to a published project. Each completed step makes their progress visible.

What to measure

First-project completion and repeat feature use

Try each sample action to complete the quest and unlock an achievement.

WorkspaceInteractive example

Getting started

Launch your first project

Quest progress0 / 3
Complete all 3 actions to unlockFirst project creator
Complete the quest to earn 300 XP

SaaS: 0 of 3 actions complete – 0 sample XP

Illustrative campaign with sample rewards. Claimr website exploration XP is tracked separately.

Customer story · Points to paid mints

Make progress worth pursuing

A paid NFT ladder gave this community a sequence to explore. Collectibles and daily check-ins added more ways to take part in the same points program.

Read the case study

One Web3 campaign · Season and later activity

NFT mint completions
~62k

Recorded NFT mint completions across the season and later activity.

How it’s measured for nft mint completions
Repeat minters
67%

Share of minting participants who completed more than one NFT mint.

How it’s measured for repeat minters

Getting started

From a product action to a live campaign

Connect the activity you want to encourage, configure the campaign, and show progress where your users already spend time.

  1. 01

    Connect the action

    Choose an action, such as publishing a project. Connect the relevant events and user identity so Claimr can track completion.

  2. 02

    Set the rules

    Configure your quests, milestones, scoring, and rewards without code. Decide who can participate and what counts.

  3. 03

    Launch in your product

    Use the branded Claimr Widget or your own interface. Users see their activities, progress, and eligible rewards together.

Ready-made interfaceEmbed the Claimr Widget
Your own interfaceBuild with the Claimr API

Measure the result

Track the actions behind the points

CompletionHow many participants finish the quest or reach the milestone?

Return visitsDo participants come back after completing the campaign?

Product adoptionDo users keep using the feature the campaign introduced?

Choose the events, participant group, and timeframe before comparing results.

Questions

Before you launch

What should we define before offering rewards?

Choose the reward, who supplies it, the qualifying action, and any limits or deadlines. Agree how delivery and failed claims will be handled. For rewards fulfilled by your own systems, include that delivery flow in your integration and test it before launch.

Which mechanics does Claimr support?

Quests, challenges, achievements, competitions, XP, points, tiers, streaks, leaderboards, seasons, rewards, referrals, polls and quizzes. Choose the combination that fits your program and implementation.

What is the difference between a quest, an achievement and a competition?

A quest or challenge gives someone an objective to complete. An achievement recognizes a milestone they reached. A competition compares eligible participation under defined scoring and timing rules. You can connect them in the same journey.

Can progress depend on product, social or wallet activity?

Yes. Campaign rules can use connected product, social, wallet and referral signals. The events and conditions available depend on your integrations and the data being tracked.

Do we need to build the interface ourselves?

No. You can customize the Claimr Widget to show engagement inside your product, or build your own interface using the API. Product events and identity linking still need to be connected for your use case.

Are the points in the example real?

The campaign points and achievements are simulated. Completing the example can also count toward this website’s separate exploration program. Use the live Widget to try the customer-facing Claimr experience.

Build your first gamification campaign

Try a live quest to see the experience for yourself, or talk to us about the actions you want to encourage.

Try a live quest