Activation

Help new users reach their first win

Turn onboarding into a short quest. Guide visitors from exploring your product to completing the first action that shows its value.

Try the live Widget
SaaS onboarding
  1. 01

    Explore an activity

  2. 02

    Set up a workspace

  3. 03

    Create the first project

The goalFirst-project achievement

Example journey - adapt the actions and rules to your product

How it works

Make the first useful action easy to find

Choose the milestone that demonstrates value in your product. Build a short path to it, with progress people can understand at a glance.

  1. 01

    Start before the signup wall

    Use eligible pre-signup achievements to let interested visitors make a little progress before creating an account.

  2. 02

    Give onboarding a clear finish

    Turn setup into a focused quest. Keep the steps tied to a useful result instead of rewarding form-filling for its own sake.

  3. 03

    Make the milestone visible

    Recognize the first meaningful outcome with an achievement or configured reward, then introduce the next useful action.

See it in practice

From first visit to first project

Select a step to see what the participant does and how Claimr responds. These are example campaign rules you can adapt to your product.

SaaS onboardingStep 1 of 3

The participant

Try an eligible activity before signup

Claimr responds

Show early progress

What makes it count

Recognize the configured pre-signup action, not just an anonymous page impression.

Example only - exploring these steps does not complete campaign activity or issue campaign rewards.

Your industry

What this could look like in your product

Start with an action that matters to your audience. Define the requirements and recognition before you launch.

SaaS

Create the first project

User action
Create a project and complete the first core workflow
Claimr experience
A guided onboarding quest with a first-project achievement
Gaming

Complete the first match

User action
Finish the tutorial and complete a first match
Claimr experience
An onboarding challenge that opens the next progression step
Web3

Reach the first product milestone

User action
Complete a supported product or onchain milestone
Claimr experience
A first-action achievement with clear eligibility requirements

Illustrative programs - available actions and requirements depend on your integration.

Build it with Claimr

The tools behind the experience

Connect the capabilities your program needs, from campaign rules to the experience participants see.

Customer story · Points to paid mints

Give new participants a clear first step

Campaign tasks connected social and community activity to points and NFT progression. In this Web3 season, 71% of participants completed at least one task.

Read the case study

One Web3 campaign · Season and later activity

Activation rate
71%

Share of participants who completed at least one task.

How it’s measured for activation rate
Mint conversion
26%

Share of activated participants who completed at least one NFT mint.

How it’s measured for mint conversion

Define success

Measure the first win, not just the signup

Define activation as a product event your team can verify. Use campaign progress alongside your product analytics to see what happens next.

01Activation rate
New users who reach the chosen first-value event within your measurement window.
02Time to first value
Time from the agreed starting point to that first-value event.
03Step completion
Users reaching each onboarding step, including where they stop.

Use a consistent cohort and timeframe. More completed quests do not automatically mean better activation.

Questions, answered

Before you get started

Does Claimr replace our onboarding interface?

No. The Widget and engagement mechanics can sit alongside your existing onboarding flow. Keep the parts of the product experience that already work.

Is activation the same as pre-signup engagement?

No. Pre-signup achievements can build early momentum. Activation is the broader journey to the first meaningful product outcome, including the actions after account creation.

Can different users see different onboarding journeys?

Yes. Use the supported profile, segment and tag-based display options to make the journey relevant. Keep reward eligibility separate from display settings.

What do we need to connect?

Define the first-value milestone, identify the event that proves it and connect that event through the supported integration. Claimr can then use the configured conditions to recognize progress.

Build a clearer path to activation

Choose your first-value milestone. We can help connect the steps, progress and recognition around it.

Try the live Widget