Track referrals beyond the initial signup
Connect the referral source to registration, qualification, activation and subsequent contribution. Use those events to define eligibility and reward rules.
Alice
- Bob
- Sarah
17
Referrals
11
Activated
88
Referral Score
The problem
Invite counts don't measure value
A referrer who brings ten inactive signups isn't more valuable than one who brings a single retained, high-spending user — but most referral programs pay them the same.
How Claimr solves it
Track and reward the full referral lifecycle
Claimr follows every referral from acquisition through activation, retention and revenue, rolling it into a Referral Score so rewards can reflect real contribution.
How referral tracking works
- 01
Attribution
Every signup is attributed to its referrer, including multi-level chains.
- 02
Activation tracking
Referred users are tracked through activation, not just registration.
- 03
Retention & revenue
Ongoing retention and revenue generated by referred users roll up to the referrer.
- 04
Referral Score
Activation, retention and revenue combine into a per-referrer quality score.
What's included
Multi-level referrals
Track referral trees beyond a single level, not just direct invites.
Attribution
Reliable attribution from click or code through to registration.
Activation & retention
Know which referred users actually stick around and become active.
Referral Score
A quality score per referrer, built from real downstream outcomes.
Flexible reward models
Flat, percentage, tiered, multi-level or performance-based rewards.
Ambassador programs
Combine with Influencer Score to power KOL and ambassador tracks.
Reward based on outcomes, not just invites
Trigger rewards only when a referral actually activates or hits a value threshold.
WHENReferred user activatesANDReferrer Referral Score > 70THEN+150 XP to referrerANDUnlock next referral tierWhere teams use this
Performance-based acquisition
Shift spend from prepaid ads toward rewards tied to proven referral value.
Ambassador & KOL programs
Combine Referral Score and Influencer Score to identify your best growth partners.
Community-led growth
Let community members drive acquisition with rewards proportional to impact.
Multi-level partner networks
Track and reward referral chains that go beyond a single hop.
Attribution and payouts via API
Pull referral trees, scores and payout data through the API, or react to referral events via webhook.