Referral Acquisition

Turn invitations into active users

Give customers a reason to share your product. Connect referral rewards to the actions an invited user needs to complete, with clear progress from invitation to qualification.

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Qualified referrals
  1. 01

    Share a referral link

  2. 02

    Friend completes a milestone

  3. 03

    Referral meets the rules

The goalReferral reward becomes available

Example journey - adapt the actions and rules to your product

How it works

Reward the outcome behind the invitation

An invitation, a registration and an activated customer are different outcomes. Decide which one your program should recognize before choosing the incentive.

  1. 01

    Define a qualified referral

    Tie qualification to the campaign tasks or product milestone that matters, not an invite count alone.

  2. 02

    Make the deal easy to understand

    Show what the referrer needs to do, what the invited user needs to complete and when the reward becomes available.

  3. 03

    Build on contribution

    Use referral progress and relevant profile context to shape challenges, recognition and potential ambassador journeys.

See it in practice

From invitation to qualified referral

Select a step to see what the participant does and how Claimr responds. These are example campaign rules you can adapt to your product.

Qualified referralsStep 1 of 3

The participant

A customer shares a tracked referral link

Claimr responds

Attribute the referral

What makes it count

Record the supported referral relationship. A shared link alone does not qualify for the example reward.

Example only - exploring these steps does not complete campaign activity or issue campaign rewards.

Your industry

What this could look like in your product

Start with an action that matters to your audience. Define the requirements and recognition before you launch.

SaaS

Invite a future teammate

User action
A referred user completes the first core workflow
Claimr experience
A reward tied to activation, with visible qualification progress
Gaming

Bring a friend into the game

User action
An invited player finishes the tutorial and plays a match
Claimr experience
A referral challenge based on participation, not account creation alone
Web3

Grow through qualified participation

User action
A referred user meets supported campaign and onchain conditions
Claimr experience
A qualified-referral journey with explicit reward rules

Illustrative programs - available actions and requirements depend on your integration.

Build it with Claimr

The tools behind the experience

Connect the capabilities your program needs, from campaign rules to the experience participants see.

Customer story · Tournament trading season

Measure what invited participants do next

In this sports prediction-market campaign, referral rewards were connected to invitees’ recorded activity. Referred participants traded at a higher observed rate; the comparison does not isolate the effect of the referral program.

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One sports prediction-market campaign · Six-week season and later activity

Referred participants traded
45%

Share of referred participants who placed a trade; 8% in the other group.

How it’s measured for referred participants traded
Other participants traded
8%

Share of participants without a traceable referrer who placed a trade.

How it’s measured for other participants traded

Define success

Count the referrals that become participants

Compare acquisition channels using the same definition of a qualified user. Include the costs needed to run and fulfill the referral program.

01Qualification rate
Referred users who meet your requirements, divided by referred users in the same cohort.
02Cost per qualified user
Relevant rewards, platform and operating costs divided by qualified acquired users.
03Post-qualification activity
Continued product participation after the qualifying action and reward.

Referral attribution is not proof that a program caused incremental growth. Use a suitable comparison when evaluating impact.

Explore the economics

What could the reward budget look like?

Compare a paid-acquisition benchmark with referral rewards for the same assumed number of qualified users. Change the inputs to explore a scenario.

5,000
$25
30%
$8
Illustrative scenario

1,500 qualified referrals

Paid-acquisition benchmark
$37,500
Referral rewards only
$12,000
Reward budget below paid benchmark$25,500

Not total referral acquisition cost or a savings forecast. Add platform fees, setup, operations and any other incentives. Actual qualification and retention can differ.

Questions, answered

Before you get started

Can we reward a milestone instead of a signup?

Yes. Define the supported task or product conditions a referred user must meet before the referral qualifies. Make those conditions visible to participants.

Do we need an existing referral program?

No. You can start with a focused qualification rule and incentive, or connect Claimr to a journey you already run.

Can we use wallet or social context?

Where supported, relevant profile signals can inform qualification or segmentation. A score is context, not proof of identity, authenticity or future customer value.

Does the cost comparison predict our results?

No. It compares a paid-acquisition input with a referral reward budget for the same assumed number of users. It excludes other costs and does not predict conversion, retention or incremental growth.

Build a referral program around real activity

Choose the milestone that qualifies a referral and the incentive you want to offer. We can help connect the journey.

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