Respond to tracked behavior with campaign rules
Combine events, profile conditions and actions in a reusable rule. Use the result to update progress, change eligibility, issue a configured reward or notify another system.
WHENFirst trade completedANDWallet Score > 70THEN+500 XPANDUnlock Silver TierANDAdd to High Potential SegmentThe problem
Manual campaign management can't keep up with real behavior
Rewarding a milestone, unlocking a tier, or moving a user into a VIP segment usually means someone manually checking data and updating configuration after the fact — by which point the moment has passed.
How Claimr solves it
Rules that react the instant behavior changes
Claimr automation rules combine triggers, conditions and thresholds from any tracked signal — product, social, wallet or referral — and fire actions like rewards, tier unlocks, segment changes or webhooks automatically.
How automation works
- 01
Trigger
A tracked event fires — a trade, a completed quest, a wallet update, a referral activation.
- 02
Condition
Rules check thresholds against any signal, including Wallet Score, Influencer Score or product activity.
- 03
Action
Matching rules fire rewards, tier unlocks, segment changes, campaign eligibility or webhooks.
- 04
Feedback loop
Every automated action updates the user's profile, so later rules can build on it.
What's included
Multi-signal triggers
Combine product, social, wallet and referral events in a single rule.
Score-aware conditions
Gate rules on Wallet Score, Influencer Score, activity thresholds or custom fields.
Reward automation
Automatically grant XP, points, tier unlocks or custom rewards.
Segmentation
Move users between segments automatically as conditions change.
Webhooks
Notify external systems the instant a rule fires.
No-code and API
Configure rules visually or manage them programmatically.
One rule, several downstream actions
A single automation rule can reward, unlock and re-segment a user in the same step.
WHENReferred user activatesANDReferrer Wallet Score > 70THEN+300 XP to referrerANDAdd to Ambassador SegmentANDSend webhookWhere teams use this
VIP qualification
Automatically move high-value wallets and active users into VIP segments and campaigns.
Reward automation
Grant XP, tier unlocks or rewards the moment a milestone is hit, without manual review.
Lifecycle campaigns
Trigger onboarding, re-engagement or win-back campaigns from behavior changes.
Referral escalation
Automatically increase referral rewards once a referrer proves consistent value.
Rules as configuration, not code
Build and edit automation rules without redeploying, or manage them programmatically through the API.