Product activity
Recognize onboarding steps, feature use and milestones from the events your product sends.
User Intelligence - connect the context
One user A fuller picture
A customer can be a power user, a community regular and a great referrer. Bring those signals together, then make the next challenge, achievement or reward fit the person.
- Product + wallet + social + referrals
- Start with the signals you need
One participant, growing contextIllustrative preview
MikaFictional participant
PROFILE / 024- Product
- Onboarding started
- Referrals
- No qualified referrals yet
- Social
- Not connected
- Wallet
- Not connected
Example segmentNew participant
Product-only context is enough for this starter journey.
Suggested next moveFinish the first-run challenge
Preset journeys, not a live dashboard. No production score is calculated.
The profile, with context
More than a name on a leaderboard
See the activity behind participation. Combine the sources enabled in your integration, without making every customer connect every account.
Wallet context
Add supported onchain activity and Wallet Score when a connected wallet is relevant to the journey.
Social participation
Bring connected social activity and Influencer Score into the same campaign context.
Referral contribution
Look beyond the invitation to the referred user's participation and your qualification rules.
Signals, scores and segments
A profile explains the activity - a segment makes it useful
User Score provides a summary of engagement. The individual signals provide context. Your segment rules decide what should happen next.
- 01
Keep the source
A product milestone, a wallet signal and a referral are different kinds of evidence. Keep that distinction visible.
- 02
Use scores as context
Consider User Score alongside the relevant activity, instead of treating a single number as the whole customer.
- 03
Define the next step
Make segment membership meaningful: a starter journey, an advanced challenge or an ambassador invitation.
How to use the context
User Score
An overview, with the context still attached
- Product
- Wallet
- Social
- Referrals
Segments with a purpose
Conceptual flow - not a scoring formulaAn unconnected account is missing context, not a negative verdict. Make required signals explicit in each campaign.
Put the context to work
From scattered activity to a relevant next move
Start with one useful journey. Add richer signals when they help you make a better campaign decision.
- 01
Connect the profile
Link the user in your product to Claimr through the supported identity flow.
- 02
Choose meaningful conditions
Define the events, scores or tags that qualify someone for a segment.
- 03
Shape the experience
Use that segment in campaign rules and show the relevant activities in the Widget.
Start with a useful moment
Give the signal somewhere to go
Choose a meaningful action, define what qualifies and make the next step clear to the person taking part.
Illustrative campaign ideas - conditions and outcomes are configured for your product
SaaS - activation
Find the next useful feature
- When
- Onboarding complete + core feature used
- Next move
- Introduce an advanced workflow challenge
Gaming - progression
Give regulars a new challenge
- When
- Tutorial complete + return milestone reached
- Next move
- Open a competition for returning players
Community - advocacy
Spot the people bringing people
- When
- Active product use + qualified referrals
- Next move
- Invite the user into an ambassador journey
Customer story · Gaming ecosystem
See who goes beyond signing up
After a gaming season with 3.3M signups, Claimr’s campaign export revealed about 172,000 accounts completing tasks beyond the basic joining steps. This was a retrospective behavior analysis, not a live fraud filter.
Read the case studyAnonymous Web3 gaming ecosystem · 2024 season · Full exported cohort
- Participants who went beyond the basics
- ~172,000
Accounts completing at least one task beyond referral-link creation, wallet connection or the article form.
How it’s measured for participants who went beyond the basics - Recorded activity after the joining day
- 31%
Within the broader-task group, a completion occurred on a later UTC date than signup. This is not a standard retention rate.
How it’s measured for recorded activity after the joining day
A little more context
Good questions, clear answers
What the signals mean, how to use them and where the boundaries are.
Do users need a wallet or social account?
Not for every journey. Start with product and campaign activity, then add wallet or social connections where the experience needs them. Decide which signals are required for each campaign.
What is the difference between a profile, a score and a segment?
The profile holds the connected activity. A score summarizes aspects of that activity. A segment groups users who match the conditions you choose, so you can use that group in a campaign or personalized experience.
Does one profile mean Claimr verifies someone's real-world identity?
No. Linking supported product, wallet and social accounts provides campaign context. It is not identity verification and does not prove that every linked account belongs to a unique person.
Can I personalize the Widget for a segment?
Yes. Use the supported integration and tag-based visibility to show relevant quests and groups. Display settings are separate from eligibility checks for actions and rewards.
Are the scores in the preview real?
No. The previews use fictional participants and sample conditions to explain the experience. They do not calculate Claimr scores, update a real profile or award rewards.
Make the next move
Give every user a more relevant next move
Connect the signals that matter to your product and turn them into a journey worth coming back for.