Build a revenue engine around your product with Claimr

Campaign signups and wallet connections tell you who started. They do not tell you who used the product or generated revenue. To evaluate a campaign, connect participation to a defined outcome such as a qualifying deposit, trade or paid action.

Claimr connects quests, competitions, referrals and rewards to tracked product and onchain activity. That gives your team a way to define qualifying actions, show progress and review the results. Whether the campaign pays for itself depends on its incremental value and its full cost.

Connect activity to a shared user profile

Separate campaign tools can leave participation records disconnected from product activity. A shared profile helps the team see which actions followed an invitation, task or reward.

Claimr is built to be the layer those programs run on. Product events, social actions, wallet activity, and referral chains land in one user profile. From that profile the operator launches quests, challenges, achievements, and competitions inside the product - via a white-label widget or the API - and ties rewards to the actions that matter. Partners can plug a quest into the same season. The operator keeps the graph.

Connect three parts of the campaign.

Mechanics give every user a next move. Quests and challenges turn onboarding and feature discovery into a finishable objective. Achievements mark the milestone. Competitions add rivalry: leaderboards, time-boxed tournaments, and seasons scored on rules you define, so rank is earned by eligible participation rather than by showing up. Streaks, tiers, and ranks give the loop somewhere to go after the first win. A quest is an objective, an achievement is a milestone, a competition compares eligible participation under defined scoring and timing. They belong in the same journey.

Settlement is what keeps the loop honest. A referral pays when the invitee completes a meaningful action, not when they sign up. Points accrue on deposits, trades, mints, or contract deploys. Tournaments rank the behavior you chose to count. Supporting actions can still matter, but report them separately from the outcome used to evaluate the campaign.

Intelligence is the compounding asset. One profile across product, social, on-chain, and referral activity means the next challenge can depend on the segment - new user, returner, qualified referrer, high-value wallet - and helps you review concentration, repeat activity and unusual patterns before scaling incentives. Those signals do not prove abuse or identify unique people.

Keep the same definitions across campaigns so the results remain comparable.

Learn from published campaign results

The following are results from individual programs published by Claimr. They are examples, not platform benchmarks or evidence that the same design will produce the same result elsewhere.

Deposits. An anonymous DeFi protocol ran a points program across two chains. Claimr tracked deposits, priced assets daily, and calculated points, with referral rewards tied to invitees’ deposit activity. Phase one recorded about $9.2 million in estimated gross deposits and about 5,700 depositing wallets. Referred wallets were 42% of depositors and about 71% of deposit value. The largest approximately 1% of wallets contributed 68% of value. That concentration matters when evaluating how much value came from a small number of wallets.

Trading volume. A sports prediction market connected live trades to points, streaks, and referrals. Across a six-week season and later activity the campaign recorded about $6.1 million in executed volume and about 494,000 trades, from roughly 4,100 linked trading accounts. Totals exclude four trades classified as anomalous in the supplied report; about 4% of trading accounts generated 76% of included volume. The split that matters: 45% of referred participants placed at least one trade, against 8% of participants with no traceable referrer. This is an observed difference between groups, not proof that referrals caused the higher trading rate.

Paid participation. An ecosystem community season pulled a paid level ladder, qualified referrals, and daily check-ins into one points program: about 62,000 recorded NFT mint completions from about 14,500 participant accounts, 67% of them with more than one completion. An iGaming operator co-designed a badge season so sign-up became a visible commitment: about 3,300 participant accounts completed around 9,700 nominal-fee mint tasks, with 43% completing at least three different tasks. These are recorded completions, not independently audited payments. A separate iGaming setup held campaign budget equal and compared channels: the Claimr organic path came in at about 80% lower acquisition cost than paid KOL, with 59% of acquisition referral-sourced and a 67% activation rate. This is one operator’s campaign comparison, not a general cost benchmark.

Demand around a launch or ecosystem. A Solana token launch ran team quests, referrals, and wallet milestones as one community journey: about 116,000 campaign participants, 86% with a traceable referrer, and a peak fully diluted valuation above $500 million during the 2024 campaign. Treat the valuation as context for the moment, not as revenue Claimr produced. The operating fact is the referral density - most of the crowd arrived through someone already in the graph.

A competition can structure a campaign around eligible activity and a defined scoring window. Set the rules, limits and end date before launch. Compare outcomes with the reward cost, and check whether activity continues after the competition ends.

Evaluate activation and acquisition cost

Review activation and repeat activity alongside revenue. Include rewards, delivery, support and other operating costs when comparing acquisition approaches.

Measure activation separately. An EVM network used developer quests, custom on-chain checks, and submitted work to turn a testnet into a path from learning to building. About 104,000 of roughly 128,000 signups completed at least one task. About 60,000 accounts had accepted completions for the five-step builder track, representing 58% of task-active accounts. These are campaign records, not independently verified unique developers. These completion figures describe participation; they do not establish a reduction in paid acquisition costs.

Compare referral outcomes and costs. The deposit case reports referred share of depositors and deposit value. The iGaming comparison reports acquisition cost for two channels. Use consistent qualification rules and cost categories when making a similar comparison for your product.

Distinguish starts from deeper participation. A gaming ecosystem season drew 3.3 million campaign signups. About 1.62 million completed at least one task. About 172,000 went beyond the joining steps - past referral-link creation, wallet connection, and an article form. Those groups represent different stages of participation. Review where people stopped and why before deciding which segment should receive a follow-up campaign.

Claimr also reports a broader observational analysis. A 2025 analysis Claimr published with Generis, covering 140+ campaigns launched on the platform in 2024, put average quest participation near 18%, and 35-40% for gaming and meme-coin projects. The same read associated well-crafted quests with about 63% higher community activity and about 43% better retention than ungamed baselines. These are vendor-reported associations across campaigns, not controlled estimates of the effect of quests. Campaign mix, audience selection and measurement definitions can influence the comparison.

Start with one measurable action

Begin with a focused campaign that the team can explain and measure.

1. Pick one monetizable action. First deposit, first trade, first paid mint, first qualifying contract. Everything else is supporting.
2. Define the qualifying referral. Credit the inviter only when that action lands. Track referred share of users and referred share of value separately. Then compare cost, repeat use and incrementality before judging the channel.
3. Choose one suitable mechanic. Start with a task, milestone or limited competition tied to the action from step one.
4. Segment from day one. New, activated, referrer, high-value. The next move should not be the same for all four.
5. Read concentration and repeat rate before you scale incentives. A program where approximately 1% of wallets supply most of the value, or where 67% of minters come back, is telling you who the engine is actually for.

If the initial campaign is useful, add partner or ecosystem journeys under clear scoring and attribution rules. Keep the participant experience and measurement consistent.

Measure the result before scaling

A measurable campaign connects an objective, a qualifying action, an incentive and a record of what happened. Claimr provides the infrastructure for that experience through the Widget or API. The team still needs to define eligibility, evaluate costs and decide whether the outcome supports the business goal.

Separate gross activity from net revenue and incremental value. Deposits can be withdrawn, trading volume is not fee revenue, and repeat activity during a reward period does not establish long-term retention.

Use the published programs to generate ideas. Use your own measured results, ideally with a suitable comparison group, to decide whether to continue or expand.

Figures are program results as published by Claimr (claimr.io/customers). Several stories are anonymized. Deposit value is estimated using program token prices, including fallback prices where needed, and includes repeat deposits. Participant records are not always unique people. The $500 million FDV is campaign context, not attributed revenue. The 80% acquisition-cost gap is one operator’s comparison, not a platform benchmark. Retention and activity figures from the Claimr-Generis 2025 analysis of 140+ campaigns launched in 2024.