Built on gaming experience, focused on lasting engagement
Claimr brings gamification and user intelligence together to help businesses acquire, activate and retain users.
Founder track record
- 35+
- AAA titles shipped
- 1,200
- People scaled to at Ubisoft
- 16+
- Products across seven platforms
- 6.5
- Years working together at Ubisoft
What we build
We connect product activity, social signals, onchain behavior and referrals in one user profile. Businesses can use that understanding to create personalized quests, progression, rewards and loyalty programs, delivered inside their own products through a customizable Widget or API.
Where we come from
Our roots are in gaming. Founded by former Ubisoft leaders, Claimr combines decades of experience building games, teams and technology with infrastructure built for Web3. We bring that experience to digital products, including gaming and iGaming, helping businesses understand their audiences and give users meaningful reasons to return.
Why we’re building Claimr
Acquiring users is only the beginning. Lasting engagement depends on understanding what people do, recognizing their progress and making the next interaction relevant.
Claimr connects that understanding with action. User signals inform campaigns and rewards, while each interaction helps businesses learn what drives participation, loyalty and valuable referrals.
Meet the founders
Adrian Serbanescu and Maksym Rodionov worked together for 6.5 years at Ubisoft before founding Claimr.
Adrian Serbanescu
Co-founder & CEO
Adrian brings more than 22 years of leadership experience across Orange, Ubisoft and Tencent. As General Manager of Ubisoft, he scaled the team from 80 to 1,200 people and oversaw production on more than 35 AAA titles. His background spans studio building, business development and operations.
Maksym Rodionov
Co-founder, CTO & CPO
Maksym brings more than 24 years of experience in software and game development. A former Technical Director at Ubisoft, he led engineering teams for Assassin’s Creed and Ghost Recon and helped ship more than 16 products across seven platforms. He has designed Claimr’s technology from the beginning and leads its product and engineering direction.
Give users a reason to come back
See how the platform turns behavior into quests, rewards and loyalty inside your product.