Retention & Loyalty

Give users a reason to keep coming back

Build recurring challenges around useful product activity. Make progress visible with achievements and loyalty tiers, at a pace that fits your product.

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Weekly product rhythm
  1. 01

    Complete a weekly activity

  2. 02

    Reach the recurring goal

  3. 03

    Build toward the next tier

The goalRecognition for continued participation

Example journey - adapt the actions and rules to your product

How it works

Build a rhythm that fits the product

Some products belong in a daily routine. Others are useful once a week. Match the challenge to a natural reason to return.

  1. 01

    Choose a useful repeat action

    Anchor recurring quests or challenges to the behavior customers benefit from repeating.

  2. 02

    Let progress accumulate

    Use points, achievements and tiers to make sustained participation visible, with rules that are easy to follow.

  3. 03

    Keep the next step relevant

    Use available profile context and segments to offer a new goal, a returning-user journey or a different reward.

See it in practice

From a useful activity to a regular habit

Select a step to see what the participant does and how Claimr responds. These are example campaign rules you can adapt to your product.

Weekly product rhythmStep 1 of 3

The participant

Complete this week's useful product activity

Claimr responds

Make progress toward the weekly goal

What makes it count

Recognize the configured product event, not a visit with no meaningful action.

Example only - exploring these steps does not complete campaign activity or issue campaign rewards.

Your industry

What this could look like in your product

Start with an action that matters to your audience. Define the requirements and recognition before you launch.

SaaS

Build a weekly routine

User action
Complete a useful planning or reporting milestone
Claimr experience
A recurring challenge with progress toward a loyalty achievement
Gaming

Give a season clear goals

User action
Meet the season's participation requirements
Claimr experience
A challenge, competition or progression track with a clear finish
Web3

Continue beyond the launch

User action
Return for meaningful supported campaign activity
Claimr experience
A loyalty journey combining product milestones and relevant wallet context

Illustrative programs - available actions and requirements depend on your integration.

Build it with Claimr

The tools behind the experience

Connect the capabilities your program needs, from campaign rules to the experience participants see.

Customer story · Early depositor engine

Measure positions at a defined endpoint

At the end of a DeFi program’s first phase, 64% of depositors had reconstructed positions above $10. This is a common-date holding measure; it does not imply continuous retention or equal follow-up time.

Read the case study

Anonymous DeFi protocol · Phase-one deposits, July 2024-January 2025

Positions above $10 at phase close
64%

Depositors with a reconstructed position worth more than $10 at the January 2025 phase close.

How it’s measured for positions above $10 at phase close
No recorded phase-one withdrawal
60%

Share of depositing wallets with no withdrawal event during the first phase.

How it’s measured for no recorded phase-one withdrawal

Define success

Look for return visits with real value

Track whether people keep using the product, not just collecting a reward. Choose a return window that matches normal use.

01Meaningful return rate
Users who return and complete the chosen product action in the next measurement period.
02Repeat participation
How often the same cohort completes the recurring behavior across periods.
03Progression and reward use
Tier advancement and reward claims alongside continued product activity.

High retention among top-tier users does not prove tiers caused it. Compare similar cohorts and account for existing activity.

Questions, answered

Before you get started

Do loyalty programs have to be based on spending?

No. Build the program around supported product activity, campaign progress and referral contribution, with additional context where relevant.

Is this only useful for daily-use products?

No. Choose a supported recurrence and challenge structure that matches the product's natural cadence. Daily participation is not the goal for every product.

Can we use more than points?

Yes. Combine points with achievements, tiers, challenges, competitions and configured rewards. Choose the mix that makes progress meaningful to the audience.

Can Claimr identify who will churn?

Profile signals and segments can help you define a returning-user or re-engagement journey. They are not a guarantee or prediction of future churn.

Build a reason for the next visit

Choose an activity worth repeating. We can help shape the cadence, progression and rewards around it.

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