Build campaigns around product milestones
Use selected product events as quest conditions, show progress in the Widget and measure milestone completion by cohort.
The problem
Feature adoption is invisible until it's a churn problem
Product teams often only learn a feature is underused after retention data shows non-adopters are churning at a higher rate — too late to intervene with that cohort.
How Claimr solves it
Turn feature discovery into a rewarded, trackable quest
Claimr lets you define quests around specific features or milestones, reward completion and measure adoption in real time instead of retroactively.
From unused feature to adopted habit
Relevant modules
Quests
Define a clear, rewarded path to any feature or milestone.
Milestones
Track feature-specific adoption events distinct from general activity.
Custom events
Wire any product event into quest logic, not just predefined ones.
Segmentation
Target adoption quests at the cohorts least likely to discover a feature organically.
Automation
Trigger adoption nudges based on inactivity with a specific feature.
Analytics
Measure adoption rate and its correlation with retention directly.
Nudge non-adopters automatically
Target users who haven't discovered a key feature after a defined window.
WHENAccount age > 14 daysANDFeature X never usedTHENShow feature questAND+30 XP on first useWhere teams use this
New feature launches
Drive adoption of a newly shipped feature with a time-boxed quest.
Underused feature recovery
Re-surface valuable but overlooked features to existing users.
Cohort-specific adoption
Target adoption quests at segments most likely to benefit from a given feature.
Adoption-retention correlation
Quantify which features actually predict long-term retention.
Wire any product event into a quest
Custom events let you tie quest logic to feature usage you already track internally.