Customer story · Web3 / ecosystem community

14,500 participants minted. Two-thirds minted again.

Across a nine-week Web3 season and later recorded activity, participants completed about 62,000 NFT mints. Claimr brought the paid level ladder, qualified referrals and daily check-ins into one points program.

One Web3 campaign · Season and later activity

Explore the resultsAll customer stories

The program at a glance

One program, from first task to next mint

  1. Activate

    Complete verified tasks and collect points

  2. Progress

    Mint paid NFT levels and explore collectibles

  3. Return and refer

    Check in daily and earn rewards for qualified invites

Reported campaign outcomes

Progression, qualified referrals and repeat minting

About 14,500 participants minted, and 67% of them minted more than once. The program also recorded about 11,700 referrals that met its purchase-and-points requirement.

Minting participants
~14,500

Participants with at least one recorded NFT mint completion.

Repeat minters
67%

Share of minting participants who completed more than one NFT mint.

NFT mint completions
~62k

Recorded NFT mint completions across the season and later activity.

Qualified referrals
~11,700

Invitees who bought the entry mint and reached 3,000 points.

Mint conversion
26%

Share of activated participants who completed at least one NFT mint.

Reported mint fees
~25 ETH

Total mint fees stated in the campaign report, before costs.

One Web3 campaign · Season and later activity

The challenge

Give community growth a commercial goal

The ecosystem wanted members to take part, mint and return throughout a season. It needed a path from social activity to paid NFT participation, with referral rewards tied to invitees who both purchased and earned points.

Claimr’s role

Connect every action to the same progression

Claimr co-designed the season and powered its tasks, verification, points, referral rules and leaderboard. Paid NFT levels, daily check-ins and community activities all fed the same points balance, giving participants a connected path through the program.

The Claimr setup

One points balance. Five ways to take part.

Each mechanic served a purpose: make the first action clear, give progression value, reward qualified invitations and offer a reason to return.

Give progression a paid next step

Participants minted levels in sequence and earned points. The top level cost 6.7 times the entry mint.

Reward qualified invitations

An invite earned referral credit once the invitee bought the entry mint and reached 3,000 points. Referral quests offered additional points.

Make returning part of the program

Daily check-ins used a repeating five-day cycle with a flat points reward and no escalating bonus.

Offer more ways to collect

Task-completion collectibles, a discounted onchain community ID and a partner NFT sat alongside the level ladder.

Bring activity into one program

Social actions, Discord roles, Telegram joins, quizzes, AMA code drops and content proofs contributed to the program.

Points & leaderboardsTiered NFT progressionQualified referral rewardsDaily check-insCollectible NFTsSocial verificationQuizzes & code drops

Qualified referrals

Referral rewards followed paid participation

79% of sign-ups arrived through a referral link. An invitation earned credit only after the invitee bought the entry mint and reached 3,000 points. About 11,700 invitees met both conditions.

Referral cohorts and their measurement denominators
Measure and denominatorJoined via referralNo traceable referrer
Activated after joiningAll sign-ups in each group75%58%
Paid-mint conversion (reported)Activated participants in each group26%28%
Average active daysActivated participants in each group11.511.4

Reported campaign groups; differences are observational. See referral definitions.

A closer look at the journey

From joining to minting again

About 71% of participants completed at least one task. Of those activated participants, 26% completed an NFT mint.

The participant funnelCampaign-wide totals, including activity after the nine-week season. Each stage is a subset of the previous one.
Joined the campaign
~79k
Completed a task
~55.9k
Completed a mint
~14.5k
Minted more than once
~9.8k

Counts use participant records and include all recorded NFT mint completions. See definitions and scope.

~79 min

Median time to first mint

Time from joining to the first mint observed during the season, among eligible minters.

65%

Minted within 24 hours

Share of the same minter group who minted within a day of joining.

First-mint timing among eligible minters by referral attribution
Minter cohortEligible mintersMedian to first mint
Joined via referral~11.6k~86 min
No traceable referrer~2.1k~60 min

Timing covers about 13,600 eligible participants who joined and minted during the season. See timing criteria and exclusions.

The season timeline

Participants arrived early. Mint fees came later.

72% of sign-ups within the nine-week season arrived in its first three weeks. Meanwhile, 73% of reported mint fees came in the final four weeks. Week eight was the largest, at about 10 ETH.

New participants by weekRegistrations in the nine-week reporting window
34.1k
Week 1
11.4k
Week 2
9.7k
Week 3
3.4k
Week 4
1.7k
Week 5
5.2k
Week 6
2.6k
Week 7
4.5k
Week 8
3.8k
Week 9

About 76,400 participants joined during these nine weeks. Another 2,600 joined before or afterward and are included in the campaign-wide funnel.

Mint fees by weekETH · Nine-week reporting window · Reported amounts
2.97
Week 1
1.09
Week 2
1.39
Week 3
0.78
Week 4
0.32
Week 5
2.23
Week 6
2.17
Week 7
10.00
Week 8
3.64
Week 9

Weekly figures sum to 24.59 ETH, rounded to ~25 ETH in the headline. These are report-sourced fees before costs.

Repeat participation

Check-ins continued beyond the first week

The daily check-in mechanic offered a flat points reward in a repeating five-day cycle. Participants maintained extended streaks without an escalating daily bonus.

10,000+

11+ day check-in streaks

Participants who maintained a check-in streak of at least 11 days.

~2,300

Streaks longer than 30 days

Participants whose check-in streak exceeded 30 days.

Reported check-in streaks within the season.

Activity on a specific day after joiningParticipants who completed a task in their first 24 hours and could be observed through the day shown
Activity windowEligible participantsActive in that window
Day 7168192 hours after joining~48.9k24.9%
Day 30720744 hours after joining~41.6k20.5%

Activity includes recurring tasks and uses a complete 24-hour observation window. See cohort definitions.

Engagement across channels

A shared points program across many activities

Campaign records contain ~1.7M completed tasks. X engagement made up the largest share, alongside community, content and onchain activities.

Completed tasks by channelCampaign-wide totals, grouped by the platform recorded on each task. Counts are rounded.
X engagement
1.11M
Web tasks & email
187k
Discord
134k
Onchain tasks
109k
Forms & code drops
73k
Telegram
61k
TikTok
29

A participant can complete multiple tasks in each channel. Repeated check-ins are excluded from this chart; onchain tasks include minting, wallet connections and balance checks.

What to explore next

Three ideas for another season

Recognize earlier referral progress

The report found that only about one in four referrers earned referral credit. Test a smaller reward for a verified activation, with the main reward still tied to the paid qualification.

Give the second visit a purpose

About 36% of activated participants were active on only one day. Test a next-day quest or a progression preview, then measure whether it increases return activity.

Connect one season to the next

A holder-only preview or follow-up quest could give existing minters a next step after the finale. Measure post-season participation before drawing conclusions about lasting loyalty.

Methodology

How to read the results

View sources and measurement details

The campaign report describes the program mechanics and fees. Participant, task and mint counts were checked against the campaign export, which also supports the funnel, timing and day-specific activity analysis. Figures are rounded; percentages use unrounded counts. Deleted participant records are excluded.

Participants and time windows
The export contains 78,951 participant records: 76,351 were created in the nine charted weeks, 17 before and 2,583 afterward. Headline counts and the funnel use the full retained export. The timeline uses the nine-week window shown in the original report. Participant records do not establish unique people or wallets.
Activation and mint completions
Activation requires at least one task marked completed in the export. Mint completions use the histories of NFT mint tasks identified through task-event records. The export confirms mint activity, but does not provide historical prices for each mint; fee amounts and paid mechanics remain sourced from the original report.
Completed tasks by channel
The channel chart counts 1,677,183 tasks marked completed, grouped by the platform recorded on each task. Forms and code drops combine the common-task and form-platform categories. Repeated check-in activity is excluded. Mint task records and individual mint-history events are different measures; the 62,087 mint-completion headline uses history events. Repeated events establish additional mints, not necessarily a separate visit.
Referral qualification
A qualified referral bought the entry-level mint and reached 3,000 points. The report recomputed qualification from task records. No traceable referrer includes sign-ups without a referral link and those whose referrer’s record no longer exists.
Mint fees
The campaign report defines mint fees as the sum across completed paid-mint tasks, in ETH. They are not net revenue, profit or an ROI calculation. Weekly amounts are rounded. The report attributes 46% of fees to mints that awarded no points; that reward configuration does not establish buyer motivations.
First-mint timing
Timing measures the time from joining to the first mint recorded within the nine-week reporting window, for participants who joined and minted in that window. It excludes 385 participants whose first in-window mint predates their recorded join timestamp, leaving 13,643 eligible minters. The result describes observed minters, not the conversion rate or waiting time of all sign-ups.
Day-specific activity
Reported check-in streaks describe participation within the season, not retention after it ended or the isolated effect of rewards. The day-specific activity table includes core-season participants with a completed task during their first 24 hours and a full observation window. Day 7 means recorded task activity from 168 to 192 hours after joining; day 30 means 720 to 744 hours. Recurring task histories count as activity. Eligible populations are 48,881 and 41,554 respectively. This differs from the original report’s 34% with any activity on or after day 30.
Scope of the evidence
These results describe one campaign. Segment comparisons are observational. The report applied no bot filtering beyond the campaign’s qualification rules; qualification is not proof of identity or freedom from abuse.

Give your community a reason to take the next step

Talk to Claimr about your audience, the action you want to encourage and how points, progression and referral rewards could fit your program.

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