Give progression a paid next step
Participants minted levels in sequence and earned points. The top level cost 6.7 times the entry mint.
Customer story · Web3 / ecosystem community
Across a nine-week Web3 season and later recorded activity, participants completed about 62,000 NFT mints. Claimr brought the paid level ladder, qualified referrals and daily check-ins into one points program.
The program at a glance
Complete verified tasks and collect points
Mint paid NFT levels and explore collectibles
Check in daily and earn rewards for qualified invites
Reported campaign outcomes
About 14,500 participants minted, and 67% of them minted more than once. The program also recorded about 11,700 referrals that met its purchase-and-points requirement.
Participants with at least one recorded NFT mint completion.
Share of minting participants who completed more than one NFT mint.
Recorded NFT mint completions across the season and later activity.
Invitees who bought the entry mint and reached 3,000 points.
Share of activated participants who completed at least one NFT mint.
Total mint fees stated in the campaign report, before costs.
One Web3 campaign · Season and later activity
The challenge
The ecosystem wanted members to take part, mint and return throughout a season. It needed a path from social activity to paid NFT participation, with referral rewards tied to invitees who both purchased and earned points.
Claimr’s role
Claimr co-designed the season and powered its tasks, verification, points, referral rules and leaderboard. Paid NFT levels, daily check-ins and community activities all fed the same points balance, giving participants a connected path through the program.
The Claimr setup
Each mechanic served a purpose: make the first action clear, give progression value, reward qualified invitations and offer a reason to return.
Participants minted levels in sequence and earned points. The top level cost 6.7 times the entry mint.
An invite earned referral credit once the invitee bought the entry mint and reached 3,000 points. Referral quests offered additional points.
Daily check-ins used a repeating five-day cycle with a flat points reward and no escalating bonus.
Task-completion collectibles, a discounted onchain community ID and a partner NFT sat alongside the level ladder.
Social actions, Discord roles, Telegram joins, quizzes, AMA code drops and content proofs contributed to the program.
Paid NFT progression
The season gave participants a sequence of paid NFT levels to explore, alongside collectibles and community NFTs. Two-thirds of minting participants minted more than once, averaging 4.3 NFT mint completions each across the campaign.
About 13,200 participants minted Level 1. The campaign report provides the level counts and relative prices.
34%Level ladder
33%Collectible task NFTs
33%Identity, community & partner NFTs
The report attributes 46% of mint fees to mints that awarded no points.
Qualified referrals
79% of sign-ups arrived through a referral link. An invitation earned credit only after the invitee bought the entry mint and reached 3,000 points. About 11,700 invitees met both conditions.
| Measure and denominator | Joined via referral | No traceable referrer |
|---|---|---|
| Activated after joiningAll sign-ups in each group | 75% | 58% |
| Paid-mint conversion (reported)Activated participants in each group | 26% | 28% |
| Average active daysActivated participants in each group | 11.5 | 11.4 |
Reported campaign groups; differences are observational. See referral definitions.
A closer look at the journey
About 71% of participants completed at least one task. Of those activated participants, 26% completed an NFT mint.
Counts use participant records and include all recorded NFT mint completions. See definitions and scope.
Time from joining to the first mint observed during the season, among eligible minters.
Share of the same minter group who minted within a day of joining.
| Minter cohort | Eligible minters | Median to first mint |
|---|---|---|
| Joined via referral | ~11.6k | ~86 min |
| No traceable referrer | ~2.1k | ~60 min |
Timing covers about 13,600 eligible participants who joined and minted during the season. See timing criteria and exclusions.
The season timeline
72% of sign-ups within the nine-week season arrived in its first three weeks. Meanwhile, 73% of reported mint fees came in the final four weeks. Week eight was the largest, at about 10 ETH.
About 76,400 participants joined during these nine weeks. Another 2,600 joined before or afterward and are included in the campaign-wide funnel.
Weekly figures sum to 24.59 ETH, rounded to ~25 ETH in the headline. These are report-sourced fees before costs.
Repeat participation
The daily check-in mechanic offered a flat points reward in a repeating five-day cycle. Participants maintained extended streaks without an escalating daily bonus.
Participants who maintained a check-in streak of at least 11 days.
Participants whose check-in streak exceeded 30 days.
Reported check-in streaks within the season.
| Activity window | Eligible participants | Active in that window |
|---|---|---|
| Day 7168–192 hours after joining | ~48.9k | 24.9% |
| Day 30720–744 hours after joining | ~41.6k | 20.5% |
Activity includes recurring tasks and uses a complete 24-hour observation window. See cohort definitions.
Engagement across channels
Campaign records contain ~1.7M completed tasks. X engagement made up the largest share, alongside community, content and onchain activities.
A participant can complete multiple tasks in each channel. Repeated check-ins are excluded from this chart; onchain tasks include minting, wallet connections and balance checks.
What to explore next
The report found that only about one in four referrers earned referral credit. Test a smaller reward for a verified activation, with the main reward still tied to the paid qualification.
About 36% of activated participants were active on only one day. Test a next-day quest or a progression preview, then measure whether it increases return activity.
A holder-only preview or follow-up quest could give existing minters a next step after the finale. Measure post-season participation before drawing conclusions about lasting loyalty.
Methodology
The campaign report describes the program mechanics and fees. Participant, task and mint counts were checked against the campaign export, which also supports the funnel, timing and day-specific activity analysis. Figures are rounded; percentages use unrounded counts. Deleted participant records are excluded.
Talk to Claimr about your audience, the action you want to encourage and how points, progression and referral rewards could fit your program.