Give progression a paid next step
Participants could move through paid NFT levels in sequence, with points connecting each step to the wider program.
Customer story · Web3 / ecosystem community
14,500 participants minted. Two-thirds minted again
Across a nine-week Web3 season and later recorded activity, participants completed about 62,000 NFT mints. Claimr brought the paid level ladder, qualified referrals and daily check-ins into one points program.
The program at a glance
One program, from first task to next mint
- Activate
Complete campaign tasks and collect points
- Progress
Mint paid NFT levels and explore collectibles
- Return and refer
Check in daily and earn rewards for qualified invites
Reported campaign outcomes
Progression, qualified referrals and repeat minting
Campaign records show about 14,500 minting participants, with 67% completing more than one mint. Counts describe participant accounts and recorded completions. Mint fees are recorded in ETH before costs, not net revenue.
- Minting participants
- ~14,500
Participants with at least one recorded NFT mint completion.
- Repeat minters
- 67%
Share of minting participants who completed more than one NFT mint.
- NFT mint completions
- ~62k
Recorded NFT mint completions across the season and later activity.
- Qualified referrals
- ~11,700
Invitees who met the entry-mint and points requirements recorded by the program.
- Mint conversion
- 26%
Share of activated participants who completed at least one NFT mint.
- Mint fees
- ~25 ETH
Mint fees recorded in the campaign export, before costs. Not net revenue.
One Web3 campaign · Season and later activity
The challenge
Give community growth a commercial goal
The ecosystem wanted members to take part, mint and return throughout a season. It needed a path from social activity to paid NFT participation, with referral rewards tied to invitees who both purchased and earned points.
Claimr’s role
Connect every action to the same progression
Claimr co-designed the season and powered its tasks, verification, points, referral rules and leaderboard. Paid NFT levels, daily check-ins and community activities all fed the same points balance, giving participants a connected path through the program.
The Claimr setup
One points balance. Five ways to take part
Each mechanic served a purpose: make the first action clear, give progression value, reward qualified invitations and offer a reason to return.
Reward qualified invitations
Referral credit followed a recorded entry mint and a points milestone. The program rewarded invitations that led to qualifying participation.
Make returning part of the program
Recurring check-ins gave participants a simple next action alongside the longer NFT progression journey.
Offer more ways to collect
Optional collectibles and community NFTs offered additional ways to take part alongside the level ladder.
Bring activity into one program
Social actions, Discord roles, Telegram joins, quizzes, AMA code drops and content proofs contributed to the program.
Paid NFT progression
A paid ladder with room to progress
The season gave participants a sequence of paid NFT levels to explore, alongside collectibles and community NFTs. Two-thirds of minting participants minted more than once, averaging 4.3 NFT mint completions each across the campaign.
The campaign report provides the level breakdown. The wider mint total also includes optional NFTs outside this ladder. Completions are campaign records, not an independent payment audit.
Qualified referrals
Referral rewards followed paid participation
79% of sign-ups arrived through a referral link. An invitation earned credit after a recorded entry mint and a points milestone. About 11,700 invitees met those qualifying conditions.
Referral attribution and qualified referrals measure different steps. They do not establish how many participants would have joined without the program.
A closer look at the journey
From joining to minting again
About 71% of participants completed at least one task. Of those activated participants, 26% completed an NFT mint.
Counts use participant accounts and recorded NFT mint completions, not independently verified unique people. See definitions and scope.
Repeat participation
Check-ins continued beyond the first week
Recurring check-ins gave participants a simple next action alongside the season’s longer NFT progression journey.
11+ day check-in streaks
Participants who maintained a check-in streak of at least 11 days.
Streaks longer than 30 days
Participants whose check-in streak exceeded 30 days.
Reported streaks describe participation within the season, not post-season retention or the isolated effect of rewards.
What to explore next
Three ideas for another season
Define the qualifying referral
Define the qualifying milestone, then track invitations, activation and credited referrals as separate steps.
Give the second visit a purpose
Connect the first task to a useful next-day quest or progression milestone, then measure whether participants return.
Connect one season to the next
A holder-only preview or follow-up quest could give existing minters a next step after the finale. Measure post-season participation before drawing conclusions about lasting loyalty.
Methodology
How to read the results
View sources and measurement details
Campaign exports support the recorded results; the supplied report describes the program design. Figures describe this campaign, not expected results for another program.
- Scope and participants
- The full retained campaign export covers a nine-week season and later activity. Figures are rounded from participant and task records. Accounts are not independently verified unique people; deleted participant records are excluded.
- Minting and activation
- Activation means at least one completed task. Mint totals count NFT mint completion-history events; repeat minters have more than one such event. Repeat minting does not necessarily mean a separate visit.
- Mint fees
- The campaign export records approximately 25 ETH in mint fees, shown before costs. This figure is not net revenue, profit or an ROI calculation.
- Referral qualification
- A qualified referral met the entry-mint and points conditions. The report derives qualification from task records. Referral-sourced signups and qualified referrals measure different steps. Attribution does not establish incremental acquisition caused by rewards.
- Repeat participation
- Check-in streaks describe participation during the season. They do not establish post-season retention or the isolated effect of rewards. Campaign qualification does not verify identity or establish that activity was free of bots or abuse.
Give your community a reason to take the next step
Talk to Claimr about your audience, the action you want to encourage and how points, progression and referral rewards could fit your program.