Weekly community rounds
Fresh quests brought together X tasks, Telegram participation, profile submissions and an article form.
Customer story · Web3 / Gaming ecosystems
A Web3 gaming ecosystem used Claimr for weekly quests, partner discovery and on-chain milestones. The campaign drew 3.3M signups. Looking at what accounts actually completed revealed about 172,000 participants who went beyond the basic joining tasks.
The program at a glance
Take part in community tasks and referrals
Discover four partner studios through shared quests
Qualify for holding checks and complete Gem NFT tasks
Reported campaign outcomes
These measures describe recorded campaign participation. The groups were defined after the season, and participants may appear in several results.
Accounts completing at least one task beyond referral-link creation, wallet connection or the article form.
Distinct participant records in the full export; about 1.62M completed at least one task.
Participant–studio pairs completing both configured tasks. One participant could complete quests for several studios.
Accounts completing at least one token-balance check across the two supported chains.
Accounts with a completed ecosystem Gem NFT mint task in the export.
Includes about 914,000 intent-based completions; not a count of independently verified external actions.
Anonymous Web3 gaming ecosystem · 2024 season · Full exported cohort
The challenge
The ecosystem wanted to grow its community, introduce partner studios and encourage on-chain participation. At millions of signups, the team also needed a useful view of engagement: which accounts stopped at basic tasks, which explored more, and which qualified for holding checks.
Claimr’s role
Claimr provided the self-serve campaign platform for quests, points, referral tracking and on-chain tasks. After the season, the export connected completed tasks, social profiles and balance-check history at the participant level, making the different patterns of participation visible.
The Claimr setup
The program used six weekly rounds, with a mix of social tasks, partner introductions and recurring balance checks. Completion methods varied by task.
Fresh quests brought together X tasks, Telegram participation, profile submissions and an article form.
Each studio quest paired an X follow task with a website or community link task.
Weekly balance tasks checked a minimum token holding on Ethereum and the ecosystem’s chain.
A dedicated mint task recorded participation in the ecosystem’s collectible experience.
Personal links, referral points and a weekly leaderboard supported community sharing.
From signup totals to participation
About 1.62M accounts completed at least one task. Within that group, 172,000 went beyond creating a referral link, connecting a wallet or completing the article form. They represented about 11% of task-active accounts and 5% of all signups.
| Group | Accounts | Recorded participation |
|---|---|---|
| Broader participation | 171,826 | At least one task beyond the three basic task types |
| Basic tasks only | 1,452,319 | Only referral-link, wallet-connection or article-form tasks |
| No completed tasks | 1,686,239 | Signup record with no completed task |
These groups describe behavior observed after the season. They do not establish which accounts belong to unique humans or which are bots.
The broader-participation group completed more tasks and included every recorded holding-check participant and Gem NFT mint participant.
Nearly all accounts in the broader group had an X profile in their campaign record, compared with fewer than 0.1% of the basic-only group. A linked profile adds context; it does not verify a person’s identity.
| Activity measure | Broader participation | Basic tasks only |
|---|---|---|
| Completion after the joining dateAny later UTC date | 31.4% | 0.42% |
| Completion at least 7 days after joiningAt least 168 hours after signup | 20.8% | 0.0035% |
These measures describe completion timing across groups defined by their eventual behavior. They are not standard retention rates or evidence that the campaign caused an improvement.
Partner discovery
The ecosystem gave partner studios a place in the season. Each quest combined an X follow task with a link to a studio website or community destination. About 82,000 participant–studio pairs completed at least one task; about 33,000 completed both.
Quest completions show participation in the discovery journey. Link-task records do not prove completed registration, gameplay or new player acquisition.
On-chain participation
The season included weekly holding tasks on two chains. About 46% of qualifying participants passed a check in at least two calendar weeks, and around 380 qualified in four or more. Separately, about 1,780 accounts completed the ecosystem’s Gem NFT mint task.
These are discrete balance checks, not evidence of continuous holding or new purchases. Qualifications in adjacent calendar weeks can be less than seven days apart.
This identifies a smaller on-chain participation group within the audience. It is an observed share, not a measured conversion from non-holder to holder.
These accounts were also part of the broader-participation group. The export does not establish that this was their first NFT or first on-chain action.
What this makes possible
The value of the analysis is a more useful starting point for the next campaign: separate joining from participation, then choose the behavior that should earn progress.
Choose which tasks should count toward campaign success and rewards. Evaluate additional checks against both abuse and the friction they create for participants.
Where studio integrations allow it, follow quest completion with a verified registration or gameplay milestone. That is the next outcome to measure.
Compare joining cohorts with equal follow-up time. Use that view to test future partner drops, community rounds and holding journeys.
Methodology
The supplied report was reconciled with the campaign configuration and full participant export. Figures are rounded publicly; the definitions below explain the grouping and evidence behind them.
Connect community, partner and on-chain milestones, then measure who takes each next step.
Community activity
2.4M recorded X task completions, with the method kept visible
Social tasks gave participants ways to follow the ecosystem, respond to updates and contribute posts. The total combines different task types, so the evidence is clearer when those methods stay separate.
Completions in other X task types
Follow, repost, comment and post task types without the intent-based completion method. These are campaign records, not a measure of reach or current external content.
Intent-based task completions
Like, repost and comment tasks using an intent flow. Their completed status does not independently confirm that the action happened on X.