Customer story · Web3 / Gaming ecosystems

Find the engaged audience behind 3.3M signups.

A Web3 gaming ecosystem used Claimr for weekly quests, partner discovery and on-chain milestones. The campaign drew 3.3M signups. Looking at what accounts actually completed revealed about 172,000 participants who went beyond the basic joining tasks.

Anonymous Web3 gaming ecosystem · 2024 season · Full exported cohort

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The program at a glance

A season built around participation

  1. Join the weekly quests

    Take part in community tasks and referrals

  2. Explore the ecosystem

    Discover four partner studios through shared quests

  3. Show on-chain participation

    Qualify for holding checks and complete Gem NFT tasks

Reported campaign outcomes

What happened beyond the signup

These measures describe recorded campaign participation. The groups were defined after the season, and participants may appear in several results.

Participants who went beyond the basics
~172,000

Accounts completing at least one task beyond referral-link creation, wallet connection or the article form.

Campaign signups
3.3M

Distinct participant records in the full export; about 1.62M completed at least one task.

Completed partner-studio quests
~33,000

Participant–studio pairs completing both configured tasks. One participant could complete quests for several studios.

Participants passing a holding check
~2,100

Accounts completing at least one token-balance check across the two supported chains.

Gem NFT mint participants
~1,780

Accounts with a completed ecosystem Gem NFT mint task in the export.

Recorded X task completions
~2.4M

Includes about 914,000 intent-based completions; not a count of independently verified external actions.

Anonymous Web3 gaming ecosystem · 2024 season · Full exported cohort

The challenge

A signup total cannot tell you who is taking part

The ecosystem wanted to grow its community, introduce partner studios and encourage on-chain participation. At millions of signups, the team also needed a useful view of engagement: which accounts stopped at basic tasks, which explored more, and which qualified for holding checks.

Claimr’s role

Connect the season and its participation data

Claimr provided the self-serve campaign platform for quests, points, referral tracking and on-chain tasks. After the season, the export connected completed tasks, social profiles and balance-check history at the participant level, making the different patterns of participation visible.

The Claimr setup

Community, partner and on-chain tasks in one season

The program used six weekly rounds, with a mix of social tasks, partner introductions and recurring balance checks. Completion methods varied by task.

Weekly community rounds

Fresh quests brought together X tasks, Telegram participation, profile submissions and an article form.

Four partner studios

Each studio quest paired an X follow task with a website or community link task.

Recurring holding checks

Weekly balance tasks checked a minimum token holding on Ethereum and the ecosystem’s chain.

Gem NFT participation

A dedicated mint task recorded participation in the ecosystem’s collectible experience.

Referral rewards

Personal links, referral points and a weekly leaderboard supported community sharing.

Weekly questsPartner-studio discoveryReferral pointsSocial tasksProfile submissionsMulti-chain balance checksGem NFT tasks

From signup totals to participation

172,000 accounts took the journey further

About 1.62M accounts completed at least one task. Within that group, 172,000 went beyond creating a referral link, connecting a wallet or completing the article form. They represented about 11% of task-active accounts and 5% of all signups.

Three groups across the full campaign export
GroupAccountsRecorded participation
Broader participation171,826At least one task beyond the three basic task types
Basic tasks only1,452,319Only referral-link, wallet-connection or article-form tasks
No completed tasks1,686,239Signup record with no completed task

These groups describe behavior observed after the season. They do not establish which accounts belong to unique humans or which are bots.

16.5 vs 2.9

Average completed tasks per account

The broader-participation group completed more tasks and included every recorded holding-check participant and Gem NFT mint participant.

99%

Had a linked X profile

Nearly all accounts in the broader group had an X profile in their campaign record, compared with fewer than 0.1% of the basic-only group. A linked profile adds context; it does not verify a person’s identity.

Later activity was concentrated in the broader group
Activity measureBroader participationBasic tasks only
Completion after the joining dateAny later UTC date31.4%0.42%
Completion at least 7 days after joiningAt least 168 hours after signup20.8%0.0035%

These measures describe completion timing across groups defined by their eventual behavior. They are not standard retention rates or evidence that the campaign caused an improvement.

Partner discovery

33,000 completed quests across four partner studios

The ecosystem gave partner studios a place in the season. Each quest combined an X follow task with a link to a studio website or community destination. About 82,000 participant–studio pairs completed at least one task; about 33,000 completed both.

Participants completing both tasks for each studioAnonymous studio labels · A participant can appear under more than one studio
Studio A
18,256
Studio B
7,115
Studio C
4,781
Studio D
3,055

Quest completions show participation in the discovery journey. Link-task records do not prove completed registration, gameplay or new player acquisition.

On-chain participation

2,100 participants qualified for a token-balance check

The season included weekly holding tasks on two chains. About 46% of qualifying participants passed a check in at least two calendar weeks, and around 380 qualified in four or more. Separately, about 1,780 accounts completed the ecosystem’s Gem NFT mint task.

Calendar weeks with a recorded balance qualification2,102 participants · Monday–Sunday weeks in UTC · Across both chains
1 calendar week
54.5%
2 calendar weeks
18.6%
3 calendar weeks
8.9%
4+ calendar weeks
18.0%

These are discrete balance checks, not evidence of continuous holding or new purchases. Qualifications in adjacent calendar weeks can be less than seven days apart.

~1.2%

Of the broader group passed a holding check

This identifies a smaller on-chain participation group within the audience. It is an observed share, not a measured conversion from non-holder to holder.

~1,780

Completed the Gem NFT mint task

These accounts were also part of the broader-participation group. The export does not establish that this was their first NFT or first on-chain action.

Community activity

2.4M recorded X task completions, with the method kept visible

Social tasks gave participants ways to follow the ecosystem, respond to updates and contribute posts. The total combines different task types, so the evidence is clearer when those methods stay separate.

~1.47M

Completions in other X task types

Follow, repost, comment and post task types without the intent-based completion method. These are campaign records, not a measure of reach or current external content.

~914,000

Intent-based task completions

Like, repost and comment tasks using an intent flow. Their completed status does not independently confirm that the action happened on X.

What this makes possible

Plan the next season around meaningful milestones

The value of the analysis is a more useful starting point for the next campaign: separate joining from participation, then choose the behavior that should earn progress.

Define qualification before launch

Choose which tasks should count toward campaign success and rewards. Evaluate additional checks against both abuse and the friction they create for participants.

Measure the step after discovery

Where studio integrations allow it, follow quest completion with a verified registration or gameplay milestone. That is the next outcome to measure.

Test repeat participation

Compare joining cohorts with equal follow-up time. Use that view to test future partner drops, community rounds and holding journeys.

Methodology

How to read the results

View sources and measurement details

The supplied report was reconciled with the campaign configuration and full participant export. Figures are rounded publicly; the definitions below explain the grouping and evidence behind them.

Cohort and timing
The export contains 3,310,384 distinct participant IDs, including 1,624,145 with at least one completed task and 1,686,239 with none. It is a full-snapshot cohort, not a strict six-week-only count. Most participation relates to the September–October 2024 season; completion history spans August 6–November 8, 2024. Two later signup records date to 2025 and have no completed tasks. Counts describe accounts, not independently verified unique people.
How the groups were defined
The broader-task group contains 171,826 accounts with at least one completed task outside referral-link creation, wallet connection and the article form. The basic-task-only group contains 1,452,319 accounts whose completions were confined to those three task types. This retrospective classification was not a live campaign filter or an automated fraud verdict. No account in the export has its bot flag set; that does not establish the absence of bots.
Task depth and social profiles
The two active groups average 16.5 and 2.9 completed task records per account. The broader group has 170,009 accounts with a linked X profile (98.9%); the basic-only group has 349 (0.024%). Linking an X account is not human identity verification. Across the export, 7,115,955 completed task records include 4,699 repeated participant/task/quest records. One record lacks completion history. Record counts are not unique real-world actions.
Activity after joining
In the broader-task group, 53,963 accounts (31.4%) have a completion on a UTC date after signup, and 35,783 (20.8%) have one at least 168 hours after signup. The basic-only group has 6,150 (0.42%) and 51 (0.0035%) respectively. These are descriptive activity measures, not session returns, exact-day D7 retention or causal improvements. Follow-up time varies, and the groups are defined using their eventual behavior. Excluding three broader-group accounts that joined less than seven days before the final recorded completion leaves the rounded 21% unchanged.
Partner quest correction
Across four studios, 81,617 participant–studio pairs completed at least one configured task. Only 33,207 completed both the follow and link task, so the original report’s roughly 82,000 completed quests is relabeled as participation. The link tasks have 33,497 completed records across those studios. These records do not establish completed registration, gameplay, unique website visitors or new player acquisition. A participant can count once per studio.
Holding checks and Gem NFTs
A total of 2,102 participants completed a balance check on at least one chain; each task was configured with a 20-token minimum and weekly recurrence. Of them, 957 (45.5%, rounded to 46%) qualified in two or more Monday–Sunday UTC calendar weeks, and 379 in four or more. The report’s 44% is replaced with this explicit, reproducible week definition. Calendar-week qualifications need not be seven days apart. They do not prove continuous holding, new purchases or current balances. The Gem NFT task has 1,782 participants and 1,806 history events. A separate generic mint task is excluded because its configuration uses a placeholder contract.
Social completion methods
There are 2,387,226 completed X task records: 913,900 use intent-based like, repost or comment task types; 1,473,326 use follow, repost, comment or post task types without the intent suffix. Intent completions do not independently prove the external action occurred. Profile screenshot tasks are separate and are not included in this X-task total. The export records completion status, not current external content, impressions or reach.

Build around the participation that matters

Connect community, partner and on-chain milestones, then measure who takes each next step.

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