Weekly community rounds
Fresh quests brought together X tasks, Telegram participation, profile submissions and an article form.
Customer story · Web3 / Gaming ecosystems
Find the engaged audience behind 3.3M signups
A Web3 gaming ecosystem used Claimr for weekly quests, partner discovery and on-chain milestones. The campaign drew 3.3M signups. Looking at what accounts actually completed revealed about 172,000 participants who went beyond the basic joining tasks.
The program at a glance
A season built around participation
- Join the weekly quests
Take part in community tasks and referrals
- Explore the ecosystem
Discover partner studios through shared quests
- Show on-chain participation
Qualify for holding checks and complete ecosystem NFT tasks
Reported campaign outcomes
What happened beyond the signup
The 172,000 group completed tasks beyond referral-link creation, wallet connection or the article form. This retrospective grouping describes behavior, not verified humans or bot filtering. Accounts may appear in several results.
- Participants who went beyond the basics
- ~172,000
Accounts completing at least one task beyond referral-link creation, wallet connection or the article form.
- Campaign signups
- 3.3M
Distinct participant records in the full export; about 1.62M completed at least one task.
- Completed partner-studio quests
- ~33,000
Participant-studio pairs completing both configured tasks. One participant could complete quests for several studios.
- Participants passing a holding check
- ~2,100
Accounts completing at least one token-balance check across the two supported chains.
- Ecosystem NFT mint participants
- ~1,780
Accounts with a completed ecosystem collectible NFT mint task in the export.
- Recorded X task completions
- ~2.4M
Includes about 914,000 intent-based completions; not a count of independently verified external actions.
Anonymous Web3 gaming ecosystem · 2024 season · Full exported cohort
The challenge
A signup total cannot tell you who is taking part
The ecosystem wanted to grow its community, introduce partner studios and encourage on-chain participation. At millions of signups, the team also needed a useful view of engagement: which accounts stopped at basic tasks, which explored more, and which qualified for holding checks.
Claimr’s role
Connect the season and its participation data
Claimr provided the self-serve campaign platform for quests, points, referral tracking and on-chain tasks. After the season, the export connected completed tasks, social profiles and balance-check history at the participant level, making the different patterns of participation visible.
The Claimr setup
Community, partner and on-chain tasks in one season
The program used weekly rounds, with a mix of social tasks, partner introductions and recurring balance checks. Completion methods varied by task.
Partner-studio discovery
Each studio quest paired an X follow task with a website or community link task.
Recurring holding checks
Recurring balance tasks checked token-holding eligibility across the supported chains.
Collectible NFT participation
A dedicated mint task recorded participation in the ecosystem’s collectible experience.
Referral rewards
Personal links, referral points and a weekly leaderboard supported community sharing.
From signup totals to participation
172,000 accounts took the journey further
About 1.62M accounts completed at least one task. Within that group, 172,000 went beyond creating a referral link, connecting a wallet or completing the article form. They represented about 11% of task-active accounts and 5% of all signups.
| Group | Accounts | Recorded participation |
|---|---|---|
| Broader participation | ~172,000 | At least one task beyond the three basic task types |
| Basic tasks only | ~1.45M | Only referral-link, wallet-connection or article-form tasks |
| No completed tasks | ~1.69M | Signup record with no completed task |
These groups describe behavior observed after the season. They do not establish which accounts belong to unique humans or which are bots.
Average completed tasks per account
The broader-participation group completed more tasks and included every recorded holding-check participant and ecosystem NFT mint participant.
Recorded activity after the joining day
Share of the broader-task group with a completion on a later UTC date. This is observed activity, not a standard retention rate.
The groups were defined after the season from recorded behavior. They are not a live fraud filter or evidence of a causal improvement.
Partner discovery
33,000 completed partner quests
The ecosystem gave partner studios a place in the season. Each quest combined an X follow task with a link to a studio website or community destination. About 33,000 participant-studio pairs completed both tasks. The program connected discovery steps to a measurable quest completion.
One account can complete quests for several studios. These task records do not establish new players, registrations or gameplay.
On-chain participation
2,100 participants qualified for a token-balance check
The season included recurring holding tasks across its supported chains. About 46% of qualifying participants passed a check in at least two calendar weeks, and around 380 qualified in four or more. Separately, about 1,780 accounts completed the ecosystem’s collectible NFT mint task.
These are discrete balance checks, not evidence of continuous holding or new purchases. Qualifications in adjacent calendar weeks can be less than seven days apart.
Of the broader group passed a holding check
This identifies a smaller on-chain participation group within the audience. It is an observed share, not a measured conversion from non-holder to holder.
Completed the ecosystem NFT mint task
These accounts were also part of the broader-participation group. The export does not establish that this was their first NFT or first on-chain action.
What this makes possible
Plan the next season around meaningful milestones
The value of the analysis is a more useful starting point for the next campaign: separate joining from participation, then choose the behavior that should earn progress.
Define qualification before launch
Choose which tasks should count toward campaign success and rewards. Evaluate additional checks against both abuse and the friction they create for participants.
Measure the step after discovery
Where studio integrations allow it, follow quest completion with a verified registration or gameplay milestone. That is the next outcome to measure.
Test repeat participation
Compare joining cohorts with equal follow-up time. Use that view to test future partner drops, community rounds and holding journeys.
Methodology
How to read the results
View sources and measurement details
The supplied report was reconciled with the campaign configuration and participant export. Rounded totals describe recorded participation; each metric retains its own completion method and denominator.
- Scope and accounts
- Figures use the full campaign export associated with the 2024 season, including later signup records. Around 1.62M of 3.3M signup records completed at least one task. Accounts are not independently verified unique people.
- Participation groups
- About 172,000 accounts completed at least one task beyond referral-link creation, wallet connection and the article form. Groups were defined using eventual recorded behavior after the season. This was not a live fraud filter, and the grouping does not establish that other accounts were fake or inactive people.
- Partner quests
- The roughly 33,000 total counts participant-studio pairs completing both the configured follow and link tasks. One account can count for multiple studios. Completion does not establish a new player, registration, gameplay or a unique website visit.
- Holding checks and collectibles
- About 2,100 accounts passed a balance check; 46% qualified in at least two Monday-Sunday UTC calendar weeks. Adjacent-week checks can be less than seven days apart. Checks do not prove continuous holding, new purchases or current ownership. The ecosystem NFT figure counts accounts completing its dedicated mint task.
- Social task records
- The roughly 2.4M X-task total includes about 914,000 intent-based completions. These do not independently establish that the external action happened. Other task types also record campaign status, not independently audited external content, reach or impressions.
- Later activity
- The 31% figure describes broader-task accounts with a completion on a UTC date after signup. Follow-up lengths vary, and groups were defined using eventual behavior. This is not standard retention or evidence that the campaign caused an improvement.
Build around the participation that matters
Connect community, partner and on-chain milestones, then measure who takes each next step.
Community activity
2.4M recorded X task completions, with the method kept visible
Social tasks gave participants ways to follow the ecosystem, respond to updates and contribute posts. The total combines different task types, so the evidence is clearer when those methods stay separate.
Completions in other X task types
Follow, repost, comment and post task types without the intent-based completion method. These are campaign records, not a measure of reach or current external content.
Intent-based task completions
Like, repost and comment tasks using an intent flow. Their completed status does not independently confirm that the action happened on X.