Wallet-Verified iGaming Acquisition Before Deposit Launch
A Web3-native iGaming operator used Claimr to build and qualify an engaged player pipeline before opening real-money play.
Measured outcomes
From acquisition to qualified value
80%
Lower acquisition cost
Claimr organic channel vs paid KOL on identical campaign budget.
59%
Referral-sourced acquisition
Acquired through the organic in-product referral channel.
67%
Activation rate
Completed at least one task after signup.
34.1%
Paid-tier conversion
Minted a paid NFT after activation.
9.8%
High-LTV qualifier rate
$500+ wallet threshold in the analyzed cohort.
Challenge
The operator needed to fill its CRM with verified, high-value prospects before deposits opened. Traditional paid channels could supply volume, but not the qualification needed to separate genuine players from Sybil and bonus-abuse traffic.
Why the previous approach fell short
Search, social and paid-KOL acquisition were optimized for reach. Qualification happened too late, after acquisition spend had already been committed, while most engagement disappeared after the first reward cycle.
Claimr implementation
gamification
A tiered engagement program created a clear progression from signup through activation and paid-tier conversion.
tracking
On-chain wallet analysis began at signup, giving the operator a verified acquisition signal before deposit activity existed.
referral
An organic in-product referral channel ran alongside paid KOL on the same campaign budget for a direct cost comparison.
intelligence
Wallet-verified players were continuously scored against the operator's high-LTV criteria and surfaced to the CRM in real time.
rewards
On-chain reward delivery and paid-NFT progression were embedded inside the operator's product experience.
Mechanics used
How to read the results
Results reflect a wallet-verified, pre-deposit pipeline. The acquisition-cost comparison used identical campaign budgets; the remaining rates describe the analyzed campaign cohort and should not be read as referral-only conversion rates.