Four teams, one campaign
Participants chose a team at the start of the journey, giving the campaign a shared identity and a simple first step.
Customer story · Web3 / Token launches
116,000 participants in one token launch campaign.
A Solana token team used Claimr to turn launch attention into team quests, invitations, wallet connections and holding checks. About 116,000 participants joined the campaign, with 86% linked to another participant’s referral link.
The program at a glance
Give launch attention somewhere to go
- Join a team
Choose one of four teams and start the quests
- Bring the community
Share a personal link and earn referral credit
- Show participation
Connect a wallet, check holdings and submit contributions
Reported campaign outcomes
From launch attention to measurable participation
These measures describe campaign records. Task types used different completion methods, and one participant could contribute to several totals.
- Campaign participants
- ~116,000
Participant records across the full campaign export; not independently verified unique people.
- Participants with a traceable referrer
- 86%
About 100,000 participant records linked to another participant’s current or historical referral link.
- Completed wallet connections
- ~83,000
Participants who completed the Solana wallet connection task, about 72% of the cohort.
- Participants passing the holding check
- ~4,100
Participants with at least one recorded completion of the minimum token balance task.
- Completed token-tracker tasks
- ~19,000
Screenshot-based task completions across tracker platforms, contributed by about 6,700 participants.
- Joined in the first 11 days
- ~61,000
Participant records created May 31–June 10, 2024, using UTC dates.
Anonymous Solana token launch · 2024 campaign · Full exported cohort
The challenge
Turn a burst of attention into a path to participate
The launch needed more than a growing audience. The team wanted people to join the community, invite others, connect a wallet and take part across the channels where the token was being discovered. Those actions needed a shared campaign experience and clear completion rules.
Claimr’s role
Connect the launch campaign in one place
Claimr provided the campaign platform for team selection, quests, points, referral tracking and wallet tasks. Participants could follow a common journey while the team recorded different forms of contribution, from social tasks to minimum-balance checks.
The Claimr setup
Five ways to turn interest into participation
The program combined team identity and referrals with wallet tasks, submission-based contributions and progressive holding checks.
Personal referral links
Participants shared campaign links. Referral attribution and credited referral totals were recorded separately.
Wallet and holding tasks
A Solana wallet task connected participation to an address. A progressive task checked a minimum token balance on repeated occasions.
Tracker and profile contributions
Screenshot tasks covered token-tracker participation and adding the ticker to an X bio or display name.
Community content
Photo and meme submissions gave participants another way to contribute, alongside X and Telegram tasks.
Launch momentum
About 61,000 participants joined in the first 11 days
From May 31 through June 10, the campaign added more than half of its eventual cohort. Its busiest date was June 8, with 7,710 new participant records. The first two weeks brought about 73,000 participants into the program.
The chart covers the first six weeks. The full cohort also includes 38 earlier records and participants who joined later.
Participants joined by the market peak date
The campaign recorded about 61,000 joins through June 10, 2024. The full exported cohort eventually reached about 116,000.
Historical valuation context
The supplied report places the token’s peak implied fully diluted valuation above $500M on June 10. This was a market outcome alongside the campaign, not revenue, capital raised or value attributed to Claimr.
Participant-to-participant sharing
86% had a traceable referrer
About 100,000 participants were linked to another participant’s referral link. Matching both current and historical links captures more of the campaign’s referral network than the primary-code-only calculation used in the original report.
86% · 100,260Traceable referrer
14% · 15,885Other or unattributed
Participants earned referral credit
These participants had a positive credited-referral counter in the export.
Credited referrals
A separate program counter from attributed joins, averaging about 30 credits per participant who earned them.
Referral attribution shows how participant records were connected. It does not measure how many would have joined without the campaign.
Participation beyond joining
From connecting a wallet to checking a token balance
About 83,000 participants completed the Solana wallet task, or 72% of the cohort. Separately, around 4,100 passed the progressive minimum-balance task. Those holding checks produced about 75,000 completion events, averaging 18 per qualifying participant, including the first check.
| Measure | Recorded total | What it tells you |
|---|---|---|
| Wallet connection task | 83,129 participants | A participant completed the campaign’s wallet step |
| Minimum-balance task | 4,077 participants | A participant passed the holding check at least once |
| Holding-check history | 74,694 events | Recorded checks, including repeated qualifications |
The groups overlap but do not establish a step-by-step conversion funnel. Discrete balance checks do not establish a new purchase, continuous holding or current ownership.
Community contributions
Bring the campaign into the places people discover the token
The journey included tracker participation, profile branding and community content. About 6,700 participants contributed 19,000 completed tracker tasks, while 7,200 contributed 10,500 profile tasks. Each task had its own submission or completion method.
These are campaign completion records, not impressions, unique viewers or independently verified platform reach. X intent-based likes, reposts and comments are excluded from this chart.
What to build on
Plan the next meaningful action while attention is high
The campaign brought in a large cohort quickly. Its next design opportunity is repeat participation: about 90% of participants with completion history recorded activity on only one UTC date. That makes the path after the first quest an important area to test.
Define the referral milestone
Keep an attributed join separate from a qualified referral. Choose the contribution or product action that should earn credit.
Make the next step useful
Test a follow-up quest after wallet connection, then measure completion and later participation across comparable joining cohorts.
Match the proof to the goal
Choose balance checks, supported verification or submission review based on what you need to know. Report intent-based participation separately.
Methodology
How to read the results
View sources and measurement details
The supplied case study was reconciled with the campaign configuration and full participant export. Public figures are rounded; the definitions below explain attribution, completion methods and timing.
- Cohort and timing
- The export contains 116,145 distinct participant IDs. Almost all were created in 2024; three were created later, up to February 2, 2026. The launch chart starts on the report’s public campaign launch date, May 31, 2024. It excludes 38 earlier records. May 31–June 10 contains 60,817 records; including earlier records gives 60,855 by June 10. All date groupings use UTC. Counts are campaign accounts, not independently verified people, and no additional bot filter has been applied.
- Why the referral share is 86%
- Matching only each participant’s primary referral code reproduces 94,687 attributed participants, or 82% rounded. Including historical referral links matches 100,304 records. Excluding 44 self-referrals leaves 100,260, or 86.3% of the full cohort. The remaining 15,885 are labeled other or unattributed, because the records do not prove they were direct acquisitions. Link attribution does not establish incremental acquisition caused by the program.
- Referral credit is a separate measure
- The export records 58,720 credited referrals across 1,933 participants with positive referral counters. These counters are not interchangeable with the 100,260 attributed joins and do not establish that every referred participant qualified for credit.
- Task records and repeat events
- There are 339,136 completed task records and 410,189 completion-history events. The first count includes 115,836 team-selection records and 83,129 wallet-task records. There are 117 repeated participant/task/quest records, so task totals should not be read as unique actions or people. Repeat events are reported separately where relevant.
- Holding checks and wallet connections
- The progressive token-balance task has 4,077 participants and 74,694 recorded completion events, about 18.3 per participant including the first check. Its configured minimum was 100,000 token units, not a USD threshold. Of those participants, 3,963 also completed the wallet connection task. These overlapping groups are not a chronological conversion funnel. Checks establish recorded balance qualifications at discrete times, not continuous holding, new purchases or current ownership.
- Submission and social evidence
- Token-tracker tasks contain 19,275 completed records from 6,686 participants; profile tasks contain 10,471 records from 7,228 participants. Both used screenshot submission task types. The export does not establish automated verification of every submission or its continued presence on the external platform. X like, repost and comment tasks were intent-based: their 47,617 completions are not proof that the external actions occurred. Presale qualifications largely used a custom reward task and are not presented as independently verified purchases.
- Activity across dates
- Among 115,881 participants with timestamped completion history, 104,137 (89.9%) have events on one UTC date and 11,744 on multiple dates. These are recorded completion dates, not website sessions or a standardized retention cohort. Follow-up lengths vary.
- Historical valuation context
- The supplied report places the launch alongside a token price peak implying more than $500M in fully diluted valuation on June 10, 2024. Public price-aggregator data is consistent with that approximate calculation. It is price multiplied by total supply, not circulating market capitalization, revenue or capital raised. The export does not establish that Claimr caused the market valuation. The report’s exact 18-day token-launch interval is not used as a verified campaign result.
Give your launch community a clear next step
Connect invitations, contributions and wallet milestones in a campaign built around the participation you want to measure.