A progression worth following
A tiered engagement program created a clear progression from signup through activation and paid-tier conversion.
Customer story - Web3 / iGaming
Wallet-Verified iGaming Acquisition Before Deposit Launch
A Web3-native iGaming operator used Claimr to build and qualify an engaged player pipeline before opening real-money play.
The program at a glance
Progress before the first deposit
- Join and take part
Signup and task-based activation
- Progress and refer
Tiered rewards and in-product acquisition
- Add qualification context
Wallet signals and operator-defined criteria
The challenge
More than a bigger signup list
The operator needed to fill its CRM with verified, high-value prospects before deposits opened. Traditional paid channels could supply volume, but not the qualification needed to separate genuine players from Sybil and bonus-abuse traffic.
The starting point
Qualification came too late
Search, social and paid-KOL acquisition were optimized for reach. Qualification happened too late, after acquisition spend had already been committed, while most engagement disappeared after the first reward cycle.
The Claimr setup
One connected engagement program
Progression, acquisition and qualification worked together inside the operator's product.
Signals from the start
On-chain wallet analysis began at signup, giving the operator a verified acquisition signal before deposit activity existed.
An in-product growth channel
An organic in-product referral channel ran alongside paid KOL on the same campaign budget for a direct cost comparison.
Context for qualification
Wallet-verified players were continuously scored against the operator's high-LTV criteria and surfaced to the CRM in real time.
Rewards inside the experience
On-chain reward delivery and paid-NFT progression were embedded inside the operator's product experience.
Reported campaign outcomes
Read the results with the definitions
These figures describe this program. They are not a forecast of another product's results.
- 80%
- Lower acquisition cost
- 59%
- Referral-sourced acquisition
- 67%
- Activation rate
- 34.1%
- Paid-tier conversion
- 9.8%
- High-LTV qualifier rate
Claimr organic channel vs paid KOL on identical campaign budget.
Acquired through the organic in-product referral channel.
Completed at least one task after signup.
Minted a paid NFT after activation.
$500+ wallet threshold in the analyzed cohort.
How to read the results
Results reflect a wallet-verified, pre-deposit pipeline. The acquisition-cost comparison used identical campaign budgets; the remaining rates describe the analyzed campaign cohort and should not be read as referral-only conversion rates.
A wallet-based qualifier is an operator-defined signal, not proof of identity, future lifetime value or freedom from abuse.
Explore a program for your product
Discuss the meaningful action, qualification criteria and reward experience that fit your goals.