claimr ⚡️ gamification built for real user activation

Privacy-first quests and ambassador missions drove 3x wallet growth and 60K+ testnet users for a zk-powered KYC chain

Executive summary

Objective

Help Swisstronik activate early adopters for its privacy-first blockchain, increase testnet traction, and build a loyal, educated community

Tactic

Multi-phase campaign combining gamified quests, ambassador-driven content, and incentivized on-chain actions.

Impact

The campaign dramatically expanded community size, deepened engagement, and delivered one of the most active privacy testnets pre-mainnet

+0%Unique wallet engagement

0K+Total testnet users

+0KTwitter growth followers

0XOn-chain growth increase

0K+Contracts deployed

0-4KDaily transactions

Campaign design & execution

Goal mapping

Claimr translated Swisstronik`s vision of privacy-powered identity into on-chain milestones.

Tokenised incentives

Campaign rewards were tied to both testnet and social actions via claimr`s no-code engine.

Urgency levers

Time-bound missions with exclusive NFTs and rank-based leaderboards to gamify urgency.

Multi-channel push

Campaigns across Discord, X (Twitter), and main site with viral referral tracking.

Data loop

User data exported via JSON for segmentation and high-value contributor identification.

Key takeaways

Gamified, token-rewarded quests consistently out-perform standard airdrop or social-only campaigns by creating deeper engagement and measurable on-chain actions. Automation keeps customer-acquisition cost predictable while freeing teams to focus on product and partnerships rather than manual campaign management. Crucially, data ownership stays with the project—eliminating opaque custodial layers and ensuring full control over user insights. For agencies, this creates a replicable playbook that turns proven Web2 engagement tactics into Web3-native growth loops, delivering performance-based results with transparent, blockchain-verified metrics