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Privacy-first quests and ambassador missions drove 3x wallet growth and 60K+ testnet users for a zk-powered KYC chain

Executive summary

Objective

Help Swisstronik activate early adopters for its privacy-first blockchain, increase testnet traction, and build a loyal, educated community

Tactic

Multi-phase campaign combining gamified quests, ambassador-driven content, and incentivized on-chain actions.

Impact

The campaign dramatically expanded community size, deepened engagement, and delivered one of the most active privacy testnets pre-mainnet

+0%Unique wallet engagement
0K+Total testnet users
+0KTwitter growth followers
0XOn-chain growth increase
0K+Contracts deployed
0-4KDaily transactions

Swisstronik

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What they build

A privacy-preserving L1 enabling zk-powered identity, compliant DeFi, and secure KYC infra for Web3 apps.

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Growth goal

Launch the most engaging and community-driven privacy testnet to date. Build a loyal base of early users ahead of mainnet.

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Key claimr mechanic

Gamified "Learn and Earn" quests, airdrop-linked on-chain actions, and UGC-powered ambassador missions.

analytics

Primary KPIs

- Active wallets
- Contracts deployed
- Social followers
- Community content

Campaign design & execution

1

Goal mapping

Claimr translated Swisstronik`s vision of privacy-powered identity into on-chain milestones.

Tokenised incentives

Campaign rewards were tied to both testnet and social actions via claimr`s no-code engine.

2
3

Urgency levers

Time-bound missions with exclusive NFTs and rank-based leaderboards to gamify urgency.

Multi-channel push

Campaigns across Discord, X (Twitter), and main site with viral referral tracking.

4
5

Data loop

User data exported via JSON for segmentation and high-value contributor identification.

Key takeaways

Gamified, token-rewarded quests consistently out-perform standard airdrop or social-only campaigns by creating deeper engagement and measurable on-chain actions. Automation keeps customer-acquisition cost predictable while freeing teams to focus on product and partnerships rather than manual campaign management. Crucially, data ownership stays with the project—eliminating opaque custodial layers and ensuring full control over user insights. For agencies, this creates a replicable playbook that turns proven Web2 engagement tactics into Web3-native growth loops, delivering performance-based results with transparent, blockchain-verified metrics

How Companies & Agencies
Can Leverage claimr

apps

Protocols & dApps

Plug claimr into launch or growth sprints to amplify deposits, liquidity and community content with minimal engineering lift.

campaign

Marketing agencies

Offer claimr‑powered quests as a turnkey service—strategy → creative → on‑chain execution → dashboard reporting—earning performance‑based fees tied to provable on‑chain KPIs.

layers

Layer-1 & Layer-2 foundations

Launch ecosystem-wide quest seasons that reward contract deployment, bridging and tutorial creation to distribute grants at scale with on-chain proof of traction.

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GameFi studios & blockchain games

Embed achievement hunts and leaderboard tournaments to mirror familiar gaming loops while keeping rewards trustless and boosting retention.

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NFT collections & creator brands

Run trait-based scavenger hunts and secondary-market volume races to maintain post-mint engagement and lift royalty revenue hands-free.

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DAOs & token-gated communities

Offer governance-participation bounties and contributor streaks that turn passive holders into active voters with automated reward accounting.

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Centralised exchanges & launchpads

Host deposit races and new-listing trading competitions that spike liquidity and user activation ahead of token launches.

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Wallets & infrastructure providers

Build onboarding checklists and cross-chain swap streaks directly in-app to nudge repeat usage and collect consented behavioural data.

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Consumer & retail brands

Deploy “shop-to-earn” punch cards and event check-ins to bridge Web2 audiences into collectible loyalty with no smart-contract coding.

About claimr

Claimr is a gamification marketing layer for Web3 projects. Teams launch token or NFT-rewarded sweepstakes, raffles, quests and trading competitions that run entirely on‑chain.

Core capabilities

Built‑in reward distribution

Gas‑optimised smart contracts remove manual work

Time / entry caps

to create FOMO and drive urgency.

Enriched audience analytics

that plug straight into CRM stacks.

Multi‑chain support

for EVM networks, ready for cross‑promotion at scale.

Get a Demo

We’d love to show you how claimr can boost your companies growth!

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