BracketFi & Primex Finance: On-Chain Quests Drive 63% Engagement Growth

How on‑chain quests and trading competitions lifted engagement by 63 % and retention by 43 % for two DeFi innovators

Executive summary

Objective

Help BracketFi and Primex Finance cut through Web3 noise, activate early adopters and deepen liquidity.

Tactic

Time‑bound quests and trading competitions built with claimr’s no‑code, on‑chain reward engine.

Impact

Across campaigns, projects recorded user engagement growth, increased retention and LTV, deposit amount and average deposit growth.

+0%Unique wallet engagement

+0%30‑day retention

+0%Lifetime value (LTV)

+0%Average deposit size

+0%Total deposit amount

Campaign design & execution

Goal mapping

Generis (agency) translated each protocol’s north‑star metric into quest milestones (e.g. “place 3 bracket trades ≥ $50” or “lend ≥ $200 in a single transaction”).

Tokenised incentives

Rewards were escrowed in claimr contracts and distributed instantly once on‑chain proofs passed

Urgency levers

All quests ran 14 days, capped at 5 000 winners, with a visible countdown and live leaderboard.

Multi-channel push

Quests were surfaced in‑app and via Discord, X (Twitter) claimr and partner newsletters using share links.

Data loop

Claimr JSON exports fed dashboards, letting teams retarget high‑propensity cohorts in later sprints.

Key takeaways

Gamified, token‑rewarded quests consistently out‑perform standard airdrop or social‑only campaigns. Automation keeps customer‑acquisition cost predictable while freeing teams to focus on product and partnerships. Data ownership stays with the project—no opaque custodial layers. Agencies gain a replicable playbook that turns Web2 engagement tactics into Web3‑native growth loops.

Products