claimr.io
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claimr.ioxbracket

How on‑chain quests and trading competitions lifted engagement by 63 % and retention by 43 % for two DeFi innovators

Executive summary

Objective

Help BracketFi and Primex Finance cut through Web3 noise, activate early adopters and deepen liquidity.

Tactic

Time‑bound quests and trading competitions built with claimr’s no‑code, on‑chain reward engine.

Impact

Across campaigns, projects recorded user engagement growth, increased retention and LTV, deposit amount and average deposit growth.

+0%Unique wallet engagement
+0%30‑day retention
+0%Lifetime value (LTV)
+0%Average deposit size
+0%Total deposit amount

Bracket

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What they build

DeFi derivatives protocol that simplifies options‑style strategies

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Growth goal

Boost liquidity pre‑main‑net and create daily trading habit

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Key claimr mechanic

Multi‑round Bracket Quest trading competition with escalating token prizes

analytics

Primary KPIs

Active traders, trade volume, new wallets

Primex

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What they build

Non‑custodial prime brokerage enabling leveraged spot trading on DEXs

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Growth goal

Increase TVL and user stickiness ahead of token launch

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Key claimr mechanic

Gamified Contribute & Earn quest rewarding deposits, trades and social content

analytics

Primary KPIs

Deposits, repeat sessions, content shares

Campaign design & execution

1

Goal mapping

Generis (agency) translated each protocol’s north‑star metric into quest milestones (e.g. “place 3 bracket trades ≥ $50” or “lend ≥ $200 in a single transaction”).

Tokenised incentives

Rewards were escrowed in claimr contracts and distributed instantly once on‑chain proofs passed

2
3

Urgency levers

All quests ran 14 days, capped at 5 000 winners, with a visible countdown and live leaderboard.

Multi-channel push

Quests were surfaced in‑app and via Discord, X (Twitter)
claimr and partner newsletters using share links.

4
5

Data loop

Claimr JSON exports fed dashboards, letting teams retarget high‑propensity cohorts in later sprints.

Key takeaways

Gamified, token‑rewarded quests consistently out‑perform standard airdrop or social‑only campaigns. Automation keeps customer‑acquisition cost predictable while freeing teams to focus on product and partnerships. Data ownership stays with the project—no opaque custodial layers. Agencies gain a replicable playbook that turns Web2 engagement tactics into Web3‑native growth loops.

How Companies & Agencies
Can Leverage claimr

apps

Protocols & dApps

Plug claimr into launch or growth sprints to amplify deposits, liquidity and community content with minimal engineering lift.

campaign

Marketing agencies

Offer claimr‑powered quests as a turnkey service—strategy → creative → on‑chain execution → dashboard reporting—earning performance‑based fees tied to provable on‑chain KPIs.

layers

Layer-1 & Layer-2 foundations

Launch ecosystem-wide quest seasons that reward contract deployment, bridging and tutorial creation to distribute grants at scale with on-chain proof of traction.

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GameFi studios & blockchain games

Embed achievement hunts and leaderboard tournaments to mirror familiar gaming loops while keeping rewards trustless and boosting retention.

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NFT collections & creator brands

Run trait-based scavenger hunts and secondary-market volume races to maintain post-mint engagement and lift royalty revenue hands-free.

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DAOs & token-gated communities

Offer governance-participation bounties and contributor streaks that turn passive holders into active voters with automated reward accounting.

api

Centralised exchanges & launchpads

Host deposit races and new-listing trading competitions that spike liquidity and user activation ahead of token launches.

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Wallets & infrastructure providers

Build onboarding checklists and cross-chain swap streaks directly in-app to nudge repeat usage and collect consented behavioural data.

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Consumer & retail brands

Deploy “shop-to-earn” punch cards and event check-ins to bridge Web2 audiences into collectible loyalty with no smart-contract coding.

About claimr

Claimr is a gamification marketing layer for Web3 projects. Teams launch token or NFT-rewarded sweepstakes, raffles, quests and trading competitions that run entirely on‑chain.

Core capabilities

Built‑in reward distribution

Gas‑optimised smart contracts remove manual work

Time / entry caps

to create FOMO and drive urgency.

Enriched audience analytics

that plug straight into CRM stacks.

Multi‑chain support

for EVM networks, ready for cross‑promotion at scale.

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