claimr.io
PressBlog
PressBlog

Web3 User Acquisition 2025: How On‑Chain Quests Turn Fans into Holders

Outline

The 2025 Acquisition Crunch in Web3

User growth in crypto is no longer “launch a token and they will come.” Gas fees fluctuate, wallets are fragmented, and the average cost to acquire an active wallet sits above $40. Founders and CMOs need higher‑yield, lower‑risk tactics—and that’s where on‑chain quests lead the field.

What Exactly Are On‑Chain Quests?

Picture a mini battle‑pass embedded right in a dApp: complete an action (stake, vote, mint) → earn token or NFT rewards → unlock the next challenge. Because quests settle directly on‑chain, they’re verifiable, impossible to game with bots, and endlessly composable.

Why Claimr’s Quest Engine Wins

Plug‑and‑play setup: no solidity fork, just drop Claimr’s widget or API. Cross‑chain support: Ethereum, Base, Polygon, plus any EVM‑compatible L2. Real‑time analytics: wallet‑level funnel, cohort retention, and “quest drift” alerts when steps under‑convert.

Case Snapshot: +63 % Engagement in 14 Days

When art‑marketplace RosaGallery launched, they embedded a five‑step quest: connect wallet → follow on Lens → bid on a piece → share referral. Using Claimr’s time‑boxed NFT badge, daily active wallets jumped 63 % and first‑week holders rose 43 %. ROI? CAC dropped to $11.

Implementation Checklist

  1. Map one north‑star action (swap, mint, stake).
  2. Break it into 3–6 micro‑steps.
  3. Attach escalating rewards (XP points, raffle tickets, limited NFTs).
  4. Automate expiry windows to create FOMO.
  5. Promote via socials, partner guilds, and on‑site banners.

KPIs to Watch

Quest Completion Rate tracks friction; aim for > 65 %.
Holder Retention (wallets holding your token 30 days later) is the true payoff.
Cost per Completed Quest beats raw CAC for apples‑to‑apples ROI.

Takeaway & Next Move

On‑chain quests transform passive visitors into wallet‑verified advocates. Ready to test one? Spin up a quest in 7 minutes or read our detailed quest builder guide.