Blog

Discover the latest news, tips, and user research insights from Claimr. Learn best practices for gamification, referral strategies, and boosting retention and engagement.

Marketing5 min read

How wallet scoring changes the economics of growth

Web3 growth is expensive. That's just reality. User acquisition costs money - campaigns, rewards, infrastructure. But bots and farmers? They turn expensive into catastrophic. Let's break down how to change it and why it matters.

Mar 16, 2026

Latest articles

Marketing7 min read

Why Web3 Projects Lose Users After TGE (And How to Fix It)

The post-TGE retention crisis isn't random. It happens because teams treat token launch as the finish line and build zero infrastructure to keep users engaged after.

Mar 06, 2026

Gamification5 min read

Why Most Web3 Gamification Fails at Scale

Web3 gamification was supposed to change everything. Token rewards for engagement. Incentive systems that bootstrap communities from zero to millions. Let's break down exactly what actually works when you're trying to build sustainable engagement.

Feb 24, 2026

Inside claimr5 min read

Crypto Trends in 2026: From Speculation to Structural Growth

The crypto space transformed more dramatically in the last 18 months than in its entire previous history. The meme coin hype died. The regulatory ambiguity ended. The infrastructure finally works.

Jan 16, 2026

Inside claimr5 min read

Marketing Trends in 2026: What Works and Will Perform

Marketing changed more in the last 12 months than in the previous five years combined. The playbooks that dominated 2024 are dead.

Jan 09, 2026

Inside claimr5 min read

Web3 Gamification Trends in 2026: Whatʼs Actually Working

The Web3 gamification space has grown up fast. Two years ago, most projects were running basic token airdrops and simple "follow us on Twitter" quests.

Dec 23, 2025

Inside claimr3 min read

Web3 User Acquisition 2025: How On‑Chain Quests Turn Fans into Holders

User growth in crypto is no longer “launch a token and they will come.” Gas fees fluctuate, wallets are fragmented, and the average cost to acquire an active wallet sits above $40.

Nov 25, 2025

Inside claimr5 min read

Gamified Reward Programs: A Playbook for Crypto Start‑Ups

Traditional airdrops are shotgun blasts: lots of wallets, minimal loyalty. Gamified rewards, by contrast, drip value over time, aligning user motivation with product adoption. They’re sticky, dynamic, and data‑rich.

Oct 25, 2025

Inside claimr3 min read

Token‑Gated Loyalty in Web3: Five Ways to Boost Retention

Web2 loyalty relied on centralized databases and breakage economics. In Web3, tokens carry value, are transferable, and can plug into any EVM app—creating an open‑loop economy of perks.

Sep 25, 2025